Taishun City Munus Primarium: Identitas Notae ab Zhejiang Gongshang University

Opus Taishun City Munus Primarium: Identitas Notae a designatore Zhejiang Gongshang University est victor maxime honoratus praemii praestigiosissimi 2025 Praemium A' Design Award Aeneum in Categoria Certaminis Graphica.

AesGraphica· 2025

Taishun City Munus Primarium: Identitas Notae

a Zhejiang Gongshang University

Cliens: Taishun County People's Government

Victor praemii Praemium A' Design Award Aeneum in Categoria Graphica

14,578

Victor Praemii Verificatus

Verifica Statum Praemii pro #152814

Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Taishun City Munus Primarium: Identitas Notae

Textus Libri: Taishun City est identitas notae ad urbem quandam designata. Logotypum ex lineis constructum est quae nomen urbis formant, signum modernum et minimale creantes. Spatium album intra logotypum tractatur ut area aperta ubi varia symbola visualia urbana ostendi possunt. Signum per mutationes lineae et formae adaptari potest, ita ut cognitio firma per multas applicationes permaneat. Formae vectoriales logotypum ad quamvis magnitudinem scalari sinunt, a chartis negotii usque ad publicitatem exteriorem. Materiae notae impressae materia recyclabili et biodegradabili utuntur.

Agnitio

De Praemium A' Design Award Aeneum

Taishun City Munus Primarium: Identitas Notae victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Taishun City Munus Primarium: Identitas Notae rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Taishun City Munus Primarium: Identitas Notae necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: This project means to design the local urban brand image. Firstly, the government hopes for a design that can highlight the city's name. Additionally, to meet diverse needs, the brand logo should be able to demonstrate variations through lines and also strengthen recognition through spatial representation. The whitespace within the logo can showcase various urban visual symbols, and it also signifies the infinite possibilities of the logo, providing ample room for development.
Dimensiones et Involucrum: Logo graphics: Designed based on vector file formats such as AI, EPS, SVG, etc., to ensure unlimited scaling without blur (suitable for full-size applications from business cards to outdoor advertising).
Color mode: Define CMYK (for printing), RGB (for digital screens), and Pantone spot colors (for high-end printing) at the same time to ensure color consistency across media.
Multi-version design: main logo, simplified version (monochrome/wireframe), inverted version (for dark background adaptation).
Notulae: Culture, innovation, sustainability, inclusiveness,City Brand
Technologia Productionis: Brand materials: Priority is given to the use of biodegradable and recyclable materials (e.g. FSC certified paper, plant-based plastics), in line with the ‘4R+1D’ principle of green packaging (reduction, reuse, recycling, regeneration and degradation); surface treatment technologies such as matte film, hot stamping and local UV are applied to enhance the visual texture of the brand logo.
Provocatio Designandi: City branding often requires systematic thinking in design to help the city gain public recognition in brand promotion. This solution also has excellent scalability in design, leaving ample room for future applications in various aspects. In the realm of digital media, the logo's lines can be used to connect Taishun's local archways and ancient buildings, forming dynamic graphics that resonate well with the city's impression.
Investigatio: From the beginning of the design process, this solution aims to integrate the multi-level symbolic meanings of Taishun city (such as the characters representing the city, the bridge representing the culture, and the lines representing connection) in an organic and modern minimalist way. In today's China, where young people's aesthetics are becoming increasingly modern and open-minded, a modern and minimalist approach is an important means to captivate them.
Inspiratio: In the Taoist culture, the empty space must be left to fulfill its purpose of holding things. In terms of design, it achieves balance between the tangible and intangible elements. the tangible part highlights the city's unique identity, while the intangible part showcases the diverse characteristics of the city. Using taishun to create an open and versatile tangible part. The whitespace becomes intangible part, transforming into a new space for showcasing the diverse characteristics.
Duratio Operis: The project started its design phase in July 2022 and was completed in December 2022. It was officially launched in February 2023.
Cursus Operationis: In the field of urban brand image design, many cities face difficulties in choosing design elements due to their historical and cultural heritage. There are very few graphics that are as flexible as ours. This logo the diverse needs of urban development and application. It transformed using different lines and shapes to enhance recognition. The internal white space also provides room for showcasing visual symbols of the city, which implies high development potential of this city.
Membra Turmae: Designer: Kan Zhao
Agnitiones Imaginum: Designer: Zhao Kan