Ecohiny Notatio by Cansu Dagbagli Ferreira

Ecohiny Notatio by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2024 Praemium A' Design Award Argenteum in Graphica Competition Category.

ArgentumGraphica· 2024

Ecohiny Notatio

by Cansu Dagbagli Ferreira

Client: Cansu Dagbagli Ferreira

Praemium A' Design Award Argenteum Winner in Graphica Category

104,097

Verified Award Winner

Verify Award Status for #152882

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Colors

The Design

About Ecohiny Notatio

Potestne nota chartae necessariae elegans iucundaque esse? EcoHiny est bambusa tota organica, FSC certificata, quam maxime ecologica. Symbolum notae est persicum; colores et electiones typorum naturam iucundam, naturalem mollemque producti reflectunt. Propositum erat notam a ceteris in mercatu distinguere adhibita serie colorum singulari. Color profunde caeruleoviridis, cum persico coniunctus, personalitatem ludicram praebet, sensum quoque ecologiae sustentabilitatisque tradit. Hae electiones conformationis cum coetu emptorum destinato statim communicant vinculumque inter notam emptoremque creant.

The Recognition

About the Praemium A' Design Award Argenteum

Ecohiny Notatio victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur Ecohiny Notatio opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. Ecohiny Notatio creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: ecoHiny is a newly launched brand of bathroom products made from 100% organic bamboo, FSC certified and soft as a feather. The brand personality is intended to be young, playful and bold. Design conveys eco-friendliness in a unique way. Branding features unique color combination and minimal approach. The product name and features are displayed prominently and in large font size on the packaging, as the product is displayed and sold on online e-commerce platforms.
Dimensions & Packaging: 3 sizes for shipping box was designed: 12 pack, 24 pack and 36 pack. Wrap dimensions are R11 x H11
Tags: bathroom, toilet paper, packaging, bamboo, sustainable, eco friendly, packaging design
Production Technology: The design thinking method of Diverge and Converge was used. All design was realized digitally as vector based assets with Adobe Creative Suite and then physical items such as toilet paper wraps and the shipping box were produced by 4 color printing technique.
Design Challenge: The challenge was being able to produce the same color for the toilet paper wraps and the shipping box. Even though a propriate Pantone color was chosen, the fact that the wraps and the box has different materials resulted in different printed colors. We had to make adjustment in the trial print phase, to make sure the colors matched.
Research: A thorough competitor research was done online and offline. During the research phase we realized that all bamboo toilet paper brands use the same tone of bright green. Our aim was to differentiate the brand from others on the market by using a unique color palette.
Inspiration: We created the brand direction inspired by the quirky name of the brand. The brand symbol is chosen as a peach, while the choice of colors creates a fun and playful personality for the brand. Deep blueish green hue, paired with peach, also conveys a sense of eco-friendliness and sustainability. As a typeface, a modern sans-serif font was chosen to convey a sense of simplicity and approachability. The font is legible and easy to read, making it ideal for product packaging and web design.
Project Duration: Project started in April 2022 and finished in April 2023. The products were launched in May 2023
Operation Flow: Bamboo toilet paper is a tree free product. It's septic free, soft and strong. The differentiation points from the competitors are being 350 sheet, elemental chlorine free and having a 100% recyclable packaging.