CZBank Youth Speech Contest Munus Principale: Identitas Visualis Eventus by Zhejiang Gongshang University

CZBank Youth Speech Contest Munus Principale: Identitas Visualis Eventus by Zhejiang Gongshang University is a highly esteemed winner of the very prestigious 2024 Praemium A' Design Award Aeneum in Graphica Competition Category.

AesGraphica· 2024

CZBank Youth Speech Contest Munus Principale: Identitas Visualis Eventus

by Zhejiang Gongshang University

Client: CZBank

Praemium A' Design Award Aeneum Winner in Graphica Category

13,741

Verified Award Winner

Verify Award Status for #153002

View at A' Design Award Press Release Award Badge

Colors

The Design

About CZBank Youth Speech Contest Munus Principale: Identitas Visualis Eventus

Textus Libri: CZBank Certamen Orationis Iuvenum est identitas visualis principalis creata pro eventu orationis anniversario a CZBank pro iuvenibus participantibus disposito. Argumentum certaminis est culturam sicut radices hereditando et meliorem futurum tempus creando. Consilium microphonum orationis cum radicibus arboris in forma linearum trium dimensionum coniungit. Formae intertextae et materiae pellucidae transmissionem hereditatis culturalis exprimunt. Visuale ad affixa eventus, locum orationis, et promotionem apertam extenditur, ita ut media, transmissionem directam, et usum in loco ipso convenienter serviat.

The Recognition

About the Praemium A' Design Award Aeneum

CZBank Youth Speech Contest Munus Principale: Identitas Visualis Eventus victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur CZBank Youth Speech Contest Munus Principale: Identitas Visualis Eventus rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. CZBank Youth Speech Contest Munus Principale: Identitas Visualis Eventus necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Youth Speech Contest of CZBank is an annual important cultural event. The theme of this speech contest is "Inheriting Culture Like Roots, Creating a Better Future". The main participants are young people. Designing a solution that is loved by young people became the main challenge. The creative design concept combines the speech microphone with the roots of a tree in a 3D line form, using intertwined shapes for a blended representation that echoes the theme.
Tags: Culture, Innovation, Competition
Design Challenge: In the field of banking, speech events are usually more traditional and lack visual representations specifically designed for young people. It is rare to find such a youthful visual impression as this design, making it a positive attempt and exploration in the realm of banking speech event visuals.
Research: The design of the main visual for the event took into full consideration the adaptation to various application scenarios in the speech contest. Corresponding design extensions were made for event posters, the speech venue, and outdoor promotions, ensuring that both speakers and audience members can have a visually appealing experience across media, livestreaming, and on-site presence.
Inspiration: In this design, specific elements are incorporated: the metaphorical representation of cultural heritage through the absorption of nutrients by tree roots, the expression of intangible cultural transmission through transparent materials, and the analogy of a microphone to a tree trunk to symbolize the dissemination of speeches, conveying rich implications. The design has a strong visual impact that effectively captures the attention of young people and is well understood.
Project Duration: The project started its design phase in April 2022 and was completed in June 2022. It was officially released in June 2022 as well.
Operation Flow: Speech events are usually more traditional and lack visual representations designed. It is rare to see a visual impression that is as youthful as this design concept. This is a positive attempt and exploration in the realm of banking speech event visuals. With CZBank's strategic shift towards targeting young people as their customer base, the application of this main visual for the event has gained identification from young individuals.
Team Members: Designer: Kan Zhao