CDU Hamburg Munus Primarium: Identitas Notae ab Politikwerft Designagentur

Opus CDU Hamburg Munus Primarium: Identitas Notae a designatore Politikwerft Designagentur est victor maxime honoratus praemii praestigiosissimi 2024 Praemium A' Design Award Ferreum in Categoria Certaminis Graphica.

FerrumGraphica· 2024

CDU Hamburg Munus Primarium: Identitas Notae

a Politikwerft Designagentur

Cliens: CDU Hamburg

Victor praemii Praemium A' Design Award Ferreum in Categoria Graphica

15,013

Victor Praemii Verificatus

Verifica Statum Praemii pro #153650

Visita Situm Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De CDU Hamburg Munus Primarium: Identitas Notae

Textus Libri: CDU Hamburgensis identitas notae est quae pro factione politica regionali Hamburgi, in Germania, elaborata est. Identitas in structura modulari nititur, quae linguam visualem uniformem per media typographica et digitalia sustinet. Signum verbale et figurativum litteras CDU cum symbolo Hamburgensi coniungit, castello tribus turribus et duabus stellis instructo, in area gestatrice circulari caerulea obscura. Signum figurativum etiam per se solum adhibetur, et area gestatrix imaginibus et coloribus impleri potest. Situs interretiales responsivi omnibus unitatibus institutionalibus creati sunt.

Agnitio

De Praemium A' Design Award Ferreum

CDU Hamburg Munus Primarium: Identitas Notae victor est Praemii A' Design Award Ferreum, honoris amplissimi formis bonis dati, quae postulatis professionalibus et industrialibus ab creationibus bene formatis exspectatis satisfaciunt. Victores Ferrei magnam peritiam, altam specializationem, intellectum periti et facultatem creandi auctorum suorum ostendunt. Exspectatur CDU Hamburg Munus Primarium: Identitas Notae creationem multum aestimatam, admiratam et carissimam, practicam et novam fore. Haec forma Ferreo victa optimas industriae consuetudines integrat et proprietates technicas idoneas, cum scientia et talento coniunctas, habet. CDU Hamburg Munus Primarium: Identitas Notae ob diligentiam suam honoratur et ad vitae qualitatem emendandam formatum est, ut mundum meliorem reddere iuvet.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: Development of a new visual identity for the German Party CDU Hamburg. The brand relaunch has given the party a new image. It's fresh, open and communicative instead of monotonous, outdated and expressionless. The relaunch affected the entire identity: uniform visual language, responsive websites for all organizational units and contemporary design elements. In this way, the bond with the Free and Hanseatic City of Hamburg and its citizens should be better emphasized.
Dimensiones et Involucrum: The size of the brand logo is not uniformly stipulated, and the size can be set by itself according to the actual media.
Notulae: Graphics, Illustration, Visual Communication Design, Brand Design
Technologia Productionis: The word and figurative mark of the Hamburg CDU, commonly known as the logo, consists of the word mark CDU and the figurative mark Hamburg symbol.
The elements combine with the figurative mark on a dark blue circular carrier surface to form the word-figurative mark.
The Hamburg symbol shows a castle with 3 towers. The middle tower should symbolize the medieval Mariendom, the two stars on the outer towers, so-called Mariensterne, after St. Mary, the patron saint of the city in the Middle Ages.
The figurative mark is also used on its own. The logo can be individually filled with images and colors as a design element.
Provocatio Designandi: The client wanted to express too much content, but often too much information will disturb the key information. Finally, we persuaded the party representatives to mainly use abstract shield to express the protection attribute of their brand image.
Investigatio: We researched the background of the party, the nature of the city society, the scope of the party's main topics, and the culture of the party, which we integrated into the brand image.
Inspiratio: The dynamic and modular new brand identity for the CDU Hamburg now gives the party a new image - fresh, open and communicative instead of monotonous, outdated and expressionless. The aim is: How do we shape a modern, social, bourgeois party of the future? The party must speak about tomorrow from today and not from today about yesterday. The new design aroused curiosity and once again presented the party as a cohesive entity that can stand for a modern and liberal city party.
Duratio Operis: The project started in April 2022 in Hamburg and finished June 2023.
Cursus Operationis: The relaunched brand identity lets people see its party attributes immediately, so that playing a very good brand communication effect.