Vivo X Series Instauratio Publicitaria Sub Divo by Output

Vivo X Series Instauratio Publicitaria Sub Divo by Output is a highly esteemed winner of the very prestigious 2024 Praemium A' Design Award Argenteum in Publicitas Competition Category.

ArgentumPublicitas· 2024

Vivo X Series Instauratio Publicitaria Sub Divo

by Output

Client: Output

Praemium A' Design Award Argenteum Winner in Publicitas Category

140,207

Verified Award Winner

Verify Award Status for #153807

View at A' Design Award Press Release Award Badge

Colors

The Design

About Vivo X Series Instauratio Publicitaria Sub Divo

Series Vivo X est instauratio publicitaria sub divo in North Bund Sinarum urbe Shanghai exhibita. Instauratio duo telephona mobilia proportione 1:1 reddit, quae quasi scrinium giganteum plicabile efficiunt, octo metra altum et fere duodecim metra longum. Scrinia LED summae claritatis, scrinia LED curvata et materiae publicitariae variis superficiei texturis speciem ac politionem verorum instrumentorum imitantur. Technologia radar ad vestigandum, captura corporis et ars 3D nudis oculis visibilis hominibus permittunt ut cum contentis digitalibus inter se agant. Unumquodque scrinium principalem colorum rationem unius exempli telephoni sequitur.

The Recognition

About the Praemium A' Design Award Argenteum

Vivo X Series Instauratio Publicitaria Sub Divo victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur Vivo X Series Instauratio Publicitaria Sub Divo opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. Vivo X Series Instauratio Publicitaria Sub Divo creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This installation showcases stunning effects of blending reality and virtuality, delivering a mind-blowing, surreal visual experience to the target audience of mobile phone enthusiasts. The realistic design and high-quality screen display cater to the aesthetic preferences of urban professionals and business individuals, leaving a deep impression on the audience during the experience.
Dimensions & Packaging: This device faithfully replicates two mobile phones in a 1:1 ratio, creating a super folding giant screen that reaches up to 8 meters in height and nearly 12 meters in length.
Tags: Superrealistic AR, Digital urban landscapes, Artistic aesthetics, Human-screen interaction, Scenography, Fun factor, Futuristic technological vibes
Production Technology: During the design process, the installation undergoes rigorous material customization and performance testing to ensure durability, robustness, wind resistance, and resistance to obstacles once it is installed on-site.
The installation utilizes high-definition LED screens, curved LED screens, and advertising materials with different surface textures to ensure a 1:1 replica of the phone while maintaining consistency in appearance and detail quality with the actual device.
Design Challenge: Ensuring the long-term usability of such a massive mobile phone installation requires strict material customization and performance testing to ensure good durability, robustness, wind resistance, and resistance to obstacles.
In terms of appearance design, meticulous replication is necessary, including how to handle the edge curves of the large screen and the inner screen area of the folding hinge, as well as achieving consistent texture and gloss with the actual device in terms of surface finish.
Research: Considering the different aesthetic preferences of young urban white-collar professionals and business individuals, each of the two large screens follows the main color scheme of the respective smartphone model. In terms of appearance, the design caters to different gender preferences. This delivers a trendy visual experience to the target audience and creates a favorable impression of the product.
Inspiration: The inspiration for this installation is the fusion of urban landscapes and digital content. The large screen utilizes eye-catching VR augmented reality and naked-eye 3D technologies, combined with the beautiful scenery of Shanghai's Bund, to create a visually appealing and novel experience that embodies the exquisite appearance, attention to detail, and outstanding performance of the mobile phone.
Project Duration: The project is on view from April 9, 2023 to May 4, 2023 at the North Bund in Shanghai.
Operation Flow: By incorporating technologies such as radar tracking, human body capture, and naked-eye 3D, combined with digital content, the installation enables interaction between people and the screen. It can provide real-time monitoring of foot traffic, track interactive data, and facilitate the natural attraction of the product in offline settings.
Image Credits: Secrecy