Hunguest Hotels Identitas Signi Mercatorii by Eszter Laki and Reka Imre

Hunguest Hotels Identitas Signi Mercatorii by Eszter Laki and Reka Imre is a highly esteemed winner of the very prestigious 2024 Praemium A' Design Award Aeneum in Graphica Competition Category.

AesGraphica· 2024

Hunguest Hotels Identitas Signi Mercatorii

by Eszter Laki and Reka Imre

Client: Studio NUR

Praemium A' Design Award Aeneum Winner in Graphica Category

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Verified Award Winner

Verify Award Status for #154178

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Colors

The Design

About Hunguest Hotels Identitas Signi Mercatorii

Hunguest Hotels est identitas signi mercatorii pro consortio deversoriorum Hungarico creata. Haec identitas studium ad qualitatem et constantiam declarat. Opus renovationem logotypi iam exsistentis omniumque elementorum visualium complexum est, a signis deversoriorum usque ad res typis impressas. Multa deversoria cum thermis et centris salutis coniuncta sunt, unde formatio nexum cum aqua ostendit. Logotypum est littera H maiuscula ex guttis aquae composita, et color principalis signi caeruleus est. Impressio typographica manualis, tegumenta indicum ciborum ex corio caelato, et signa lignea insculpta adhibita sunt.

The Recognition

About the Praemium A' Design Award Aeneum

Hunguest Hotels Identitas Signi Mercatorii victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Hunguest Hotels Identitas Signi Mercatorii rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Hunguest Hotels Identitas Signi Mercatorii necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Through their new brand design, Hunguest wanted to communicate their commitment to quality and consistency. Creating this new identity involved redesigning the existing Hunguest logo as well as all the visual aspects, from the hotel signages to the printed materials. Since many of the Hunguest hotels are connected with spa and wellness centers, it was important to show the connection with water: the logo is a capital H made up of drops of water, and the main brand color is blue.
Tags: hotel branding, wellness and spa, letterpress, Hungary
Production Technology: To express the Hunguest commitment to quality and taste, we had the opportunity to use high quality print techniques, such as letterpress printing on the businesscards and door hangers, embossed leather menu covers, and engraved wooden signages. These natural elements and textures further emphasized the brand's history, traditions, and connection to nature.
Inspiration: We were asked to create a new identity for Hunguest Hotels, a leading Hungarian hotel brand. It’s a huge honor for us to work on such a significant project for a well-known and respected brand that has hotels all over the country. With Hunguest's wide reach we knew that every little detail of the design would be experienced by many people.
Project Duration: The project started in 2020 in Hungary and finished in 2023.
Team Members: Eszter Laki, Réka Imre
Image Credits: photographs by András Zoltai and Zoltán Gali

Read the Press Release