South China Book Festival Consilium Expositionis by Muchuan Xu, Junjie Li and Dongxi He

South China Book Festival Consilium Expositionis by Muchuan Xu, Junjie Li and Dongxi He is a highly esteemed winner of the very prestigious 2024 Praemium A' Design Award Ferreum in Nundinae Competition Category.

FerrumNundinae· 2024

South China Book Festival Consilium Expositionis

by Muchuan Xu, Junjie Li and Dongxi He

Client: The Guangzhou Academy of Fine Arts & Vantree Design

Praemium A' Design Award Ferreum Winner in Nundinae Category

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Verified Award Winner

Verify Award Status for #154185

View at A' Design Award Press Release Award Badge

Colors

The Design

About South China Book Festival Consilium Expositionis

Textus Libri: Feriae Librorum Sinae Australis est consilium expositionis creatum pro eventu culturali publico Guangzhou celebrato. Area expositionis 9.050 metra quadrata complectitur et duobus diebus exstructa est. Structurae modulares recyclabiles et instrumenta interactiva digitalia scaenas veras cum realitate virtuali coniungunt. Dispositio spatialis ordinem trium ingressuum et quinque cubiculorum sequitur, ex Aula Maiorum Gentis Chen deducta. Sex zonae thematicae variis floribus et coloribus distinguuntur. Prospectus aperti et transitus accessibiles omnem zonam in unum iter legendi continuum coniungunt.

The Recognition

About the Praemium A' Design Award Ferreum

South China Book Festival Consilium Expositionis victor est Praemii A' Design Award Ferreum, honoris amplissimi formis bonis dati, quae postulatis professionalibus et industrialibus ab creationibus bene formatis exspectatis satisfaciunt. Victores Ferrei magnam peritiam, altam specializationem, intellectum periti et facultatem creandi auctorum suorum ostendunt. Exspectatur South China Book Festival Consilium Expositionis creationem multum aestimatam, admiratam et carissimam, practicam et novam fore. Haec forma Ferreo victa optimas industriae consuetudines integrat et proprietates technicas idoneas, cum scientia et talento coniunctas, habet. South China Book Festival Consilium Expositionis ob diligentiam suam honoratur et ad vitae qualitatem emendandam formatum est, ut mundum meliorem reddere iuvet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Since the project is a municipal public cultural event that attracts all citizen to participate, it adheres to the sustainable use of recyclable modeling devices and digital interactive experience equipment to display an immersive and diverse exhibition of real scenes and virtual reality. Compared with traditional paper book fair, the South China book festival’s deeply integration of digital technology and the substantial economy is more environmentally friendly and more in line with the trend of technological innovation.
Dimensions & Packaging: The exhibition area covers 9,050 square meters and only took two days to build. There are six themes corresponding to different colors of flowers and six "YUE".
Tags: Study room in the Flower City, Pre-plan, Order experience
Production Technology: Designers chose the unique and characteristic culture in Canton, The Chen’s Lineage Hall as prototype, forming a clear spatial circulation in the formal order of "Three entrances and five rooms". Combining different colors of flowers with six "YUE", corresponding to different floral languages and refined patterns also enhance the recognition of the exhibition area, symbolizing the historical imprint of urban reading from the past to the present and to the future.
Design Challenge: Because the exhibition returned with great expectations after three years and coincided with its 30th anniversary, the five-day "largest scale in history" festival took only one month from preparation to construction to the opening. How to make the it in-depth and meaningful within a limited time, set off Guangzhou's thousand-year cultural heritage and show one of the world's first tier cities, and make the effect of the space to be more hierarchical and orderly, is the focus of this design.
Research: Nodes of sensory experience are placed in the exhibition space to create a unique logical order in each area. In this way, the entire venue is connected to form a varied and complete order experience. "Study room in the Flower City", the interior design interprets and responds to the theme of the exhibition in an overall.
Inspiration: The creation of book is different from purely formal design, but aims to establish a coordinate system in space. Through the reference system of perception and order, we can learn from the inherent laws of spatial activities, 'pre-plan' the logic of streamlines, and find rich and identifiable spatial rhythms.
Project Duration: The South China Book Festival has been held from August 18 to 22, 2023, in Guangzhou. It only took about a month to design and only two days to build.
Operation Flow: The visual transparency of the space and the accessibility of the internal connect each zone together. These ultimately make external integrity, internal openness, and perceptual order jointly constitute the unique spatial rhythm of the South China book festival. Reading·National Reading: As the entrance space of the exhibition, the orange Punicagranatum symbolizes wealth and happiness, and the scroll-shaped bookshelf displays the new era themed publications.
Team Members: Muchuan Xu
Junjie Li
Dongxi He
Guanbao Ye
Fangtong Yi
Jiajun Yin
Xiaoao
Dongming Shen
Shangzhao Yang
Xingchen Song
Kebei Chen
Image Credits: Copyrights belong to Vantree Design, 2023.