Unicorn Rebrand Identitas Visualis ab Yating Liu

Opus Unicorn Rebrand Identitas Visualis a designatore Yating Liu est victor maxime honoratus praemii praestigiosissimi 2024 Praemium A' Design Award Ferreum in Categoria Certaminis Graphica.

FerrumGraphica· 2024

Unicorn Rebrand Identitas Visualis

a Yating Liu

Cliens: Yating Liu

Victor praemii Praemium A' Design Award Ferreum in Categoria Graphica

11,235

Victor Praemii Verificatus

Verifica Statum Praemii pro #154412

Visita Situm Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Unicorn Rebrand Identitas Visualis

Designator Yating Liu notam plaustri cibarii Mexicani Noveboracensis in opere experimentali renovavit. Designatio coloribus vivis et insignibus utitur ut studentes iuvenes alliciat. In logo, "Uni" universitatem repraesentat, "Corn" autem Tacos significat. Thema monocerotis, inter iuvenes populare, cum introductione hebdomadali saporum novorum notae convenit. Logo elementa secundum grammaticam Hispanicam creative componit. Partes menui etiam terminos collegio conexos includunt, systema visuale unitum cum essentia notae ligatum efficientes.

Agnitio

De Praemium A' Design Award Ferreum

Unicorn Rebrand Identitas Visualis victor est Praemii A' Design Award Ferreum, honoris amplissimi formis bonis dati, quae postulatis professionalibus et industrialibus ab creationibus bene formatis exspectatis satisfaciunt. Victores Ferrei magnam peritiam, altam specializationem, intellectum periti et facultatem creandi auctorum suorum ostendunt. Exspectatur Unicorn Rebrand Identitas Visualis creationem multum aestimatam, admiratam et carissimam, practicam et novam fore. Haec forma Ferreo victa optimas industriae consuetudines integrat et proprietates technicas idoneas, cum scientia et talento coniunctas, habet. Unicorn Rebrand Identitas Visualis ob diligentiam suam honoratur et ad vitae qualitatem emendandam formatum est, ut mundum meliorem reddere iuvet.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: "Unicorn" has a dual meaning: it signifies the mythical animal "Unicorn", aligning with the brand's weekly flavor launches, and it can be dissected into "Uni" and "CORN," representing "university" (as the food truck targets college students near universities) and "the taco". The exclamation mark at the end of the logo mirrors the third letter "i," a distinctive punctuation mark in Spanish.
Dimensiones et Involucrum: Loyalty card 90mm x 54mm
Notulae: Logo, visual identity, branding, corporate identity, graphic design, food identity, New York
Technologia Productionis: The logo is easily applied to stationery, packaging and menu designs, and other various applications including loyalty card, balloon, badges, taco truck graphic, apron and tape designs.
Provocatio Designandi: This brand design challenge is how to make every element in the design closely connected to the brand's core, ultimately forming a cohesive and unified visual system. Like the logo design which skillfully incorporates various pieces of information, such as the brand's origin, product characteristics, and target audience, into a simple graphic without losing uniqueness and detail.
Investigatio: The overall logo takes a semi-circular shape, cleverly mirroring the appearance of Taco corn tortillas. The letters "i" in "UNi" in the name, along with the exclamation mark at the end, form a mirrored pattern, adhering to the rules of Spanish grammar.
Inspiratio: This is a rebranding project for Unicorn Taco, a New York-based taco brand specializing in Mexican food. The design features a lively and bold color palette, complemented by badge graphics that resonate with the college student identity. These elements work together to create a more enticing brand image, appealing to a youthful audience.
Duratio Operis: The project started in July 2021 and finished in September 2021 in Beijing, China.
Cursus Operationis: The design features a lively and bold color palette, complemented by badge graphics that resonate with the college student identity. These elements work together to create a more enticing brand image, appealing to a youthful audience. Additionally, each product name in the menu design cleverly incorporates words closely related to college life, such as "all-nighter," "group project," "brainstorm," and more, ensuring that every element in the design is closely connected to the brand's core, ultimately forming a cohesive and unified visual system.