Hand over Hand Munus Primarium: Nota Generis ab Yiwen Zhang

Opus Hand over Hand Munus Primarium: Nota Generis a designatore Yiwen Zhang est victor maxime honoratus praemii praestigiosissimi 2024 Praemium A' Design Award Aeneum in Categoria Certaminis Graphica.

AesGraphica· 2024

Hand over Hand Munus Primarium: Nota Generis

a Yiwen Zhang

Cliens: Hand over Hand

Victor praemii Praemium A' Design Award Aeneum in Categoria Graphica

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Victor Praemii Verificatus

Verifica Statum Praemii pro #154975

Visita Situm Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Hand over Hand Munus Primarium: Nota Generis

Textus Libri: Manus super Manum est nota generis creata pro praebitore officiorum educationis specialis. Notitia manum libro depictam et elementa libri prioris signi servat ut continuitas et proprietas conserventur. Analogue, character typographicus modernus curvis lenibus et formis litterarum alto contrastu praeditus, tonum amicum et facilem usui sustinet. Sectiones geometricae rotundae et quadratae compositionem aequilibratam creant quae diversitatem regionalem et popularem reflectit. Systema applicatur ad retia socialia, paginas interretiales, libros electronicos, publicitatem exteriorem, ephemeridas, involucra et chartas negotiales.

Agnitio

De Praemium A' Design Award Aeneum

Hand over Hand Munus Primarium: Nota Generis victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Hand over Hand Munus Primarium: Nota Generis rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Hand over Hand Munus Primarium: Nota Generis necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: As a pioneer in special education services, Hand over Hand helps students excel academically and socially while unswervingly supporting and profoundly dedicating to the future of global education and the challenges faced by 21st century society. Building a brand that continuously inspires and assists people, including children, families, and communities. By reimagining a passionate, vibrant, fun, inclusive, and diverse brand image to embody the core message everyone, everywhere can learn.
Dimensiones et Involucrum: The project is presented in both digital and print formats. The digital component included social media ads, web pages, and eBooks. The part of the print was utilized for OOH advertising, magazines, packages and business cards.
Notulae: Corporate Identity Redesign, Website Design, Ebook Design, Social Media Campaign and OOH Ads
Technologia Productionis: Adobe Creative Suite, Figma as the main development tool for this project.
Provocatio Designandi: A critical factor in Hand over Hand's marketing evolution is maintaining its appeal to a wide range of demographics and geographies, including individuals with disabilities. Regarding the visual groundwork for conceptualizing brand innovation and future marketing challenges, the main issue is how to ensure consistent marketing and messaging lead to consistent brand identity.
Investigatio: Depending on the background of the brand organize the pain points and advantages of the existing brand system and take the case study of the website and social media account by researching its competitors in the education industry. The progress of this project from communication with the brand, and development schedule to testing achievements. Laying the visual groundwork for the brand's future marketing challenges is considered a work outcome.
Inspiratio: To differentiate from competitors, the hand drawn elements hand and book in the existing logo are preserved to infuse personality, positivity, and unique advantage. Analogue, a modern font seamlessly incorporates hand drawn elements with its gentle curves and high contrast letterforms, mirroring the brand's friendly and approachable personality. The geometric cuts of circular and square elements create a harmonious balance, symbolizing the fusion of regional and demographic diversity.
Duratio Operis: The project started in July 2023 and finished in Sep 2023, in New York.
Cursus Operationis: Visual language is key to rebranding, motivating and engaging people by creating emotional interactions.
Membra Turmae: Yiwen Zhang - Creative Director, Brand Designer, Content Creator