Freeway Loud Animatio Producti Tribus Dimensionibus by Mateus Morgan

Freeway Loud Animatio Producti Tribus Dimensionibus by Mateus Morgan is a highly esteemed winner of the very prestigious 2024 Praemium A' Design Award Argenteum in Pellicula Competition Category.

ArgentumPellicula· 2024

Freeway Loud Animatio Producti Tribus Dimensionibus

by Mateus Morgan

Client: Morgan Studio

Praemium A' Design Award Argenteum Winner in Pellicula Category

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Verified Award Winner
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Colors

The Design

About Freeway Loud Animatio Producti Tribus Dimensionibus

Freeway Loud est animatio producti tribus dimensionibus pro nota calceamentorum creata. Animatio calceum intra ambitus industriales exhibet, ubi machinae productum ad vitam vocare videntur. Calceus technicis superficierum durarum in 3ds Max formatus est, photographiis pro exemplaribus adhibitis. Texturae ex imaginibus corii et penicillis digitalibus aedificatae sunt, et scaenae cum Vray in 1920 per 1080 elementa imaginis redditae sunt. Animatio ad usum interretialem facta est, et propositum est attentionem per solas imagines allicere, sine textu explicativo.

The Recognition

About the Praemium A' Design Award Argenteum

Freeway Loud Animatio Producti Tribus Dimensionibus victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur Freeway Loud Animatio Producti Tribus Dimensionibus opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. Freeway Loud Animatio Producti Tribus Dimensionibus creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The idea was to give the product a modern aspect by the use of futuristic elements and the industrial machines that brings the shoe to life.
Dimensions & Packaging: 1920X1080
Tags: shoe, cgi, footwear, fashion, 3d boot, cgi boot, vessi
Production Technology: The shoe was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering.
Design Challenge: The hardest part putting all the scenes in the same mood, considering that where a lot of different environments.
Research: The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
Inspiration: We where inspired by the industrial process and the technology involved in all the shoe construction process. As reference we used a lot of company local machines that are used on the shoe construction process.
Project Duration: The project toke around 2 months to get done, starting on the planning stage, in Franca, SP, Brazil.
Operation Flow: The animation visual was used on online such product website, instagram and facebook. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations without the need for explanatory texts. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
Team Members: Mateus Morgan, Murilo Secco, Carlos Masson, José Rafael, Henrique Melo, Samuel Simionato, Cadu Rosa, Vitor Fonseca