Lighting Tunnel Munus Primarium: Cellula Exhibitionis by Nargiza Usmanova

Lighting Tunnel Munus Primarium: Cellula Exhibitionis by Nargiza Usmanova is a highly esteemed winner of the very prestigious 2024 Praemium A' Design Award Ferreum in Nundinae Competition Category.

FerrumNundinae· 2024

Lighting Tunnel Munus Primarium: Cellula Exhibitionis

by Nargiza Usmanova

Client: GVA Lighting

Praemium A' Design Award Ferreum Winner in Nundinae Category

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Verified Award Winner

Verify Award Status for #158639

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Colors

The Design

About Lighting Tunnel Munus Primarium: Cellula Exhibitionis

Textus Libri: Cuniculus Luminum est cellula exhibitionis destinata societati luminariae GVA Lighting. Parietes in zigzag figuram cuniculum architectonicum efficiunt, luminaribus per latera instructis. Compositio virens centralis lumine LED flexibili exornatur, parietesque albi obliqui pluribus systematibus luminum illustrantur. Structura ex ligno et metallo cum tabulis MDF, tegmine vinylico et solo repercussivo constat. Cellula mensuras 8500 per 3500 per 3000 millimetrorum habet. Amplus colorum numerus a luminaribus effectus cellulam in exhibitione conspicuam reddit.

The Recognition

About the Praemium A' Design Award Ferreum

Lighting Tunnel Munus Primarium: Cellula Exhibitionis victor est Praemii A' Design Award Ferreum, honoris amplissimi formis bonis dati, quae postulatis professionalibus et industrialibus ab creationibus bene formatis exspectatis satisfaciunt. Victores Ferrei magnam peritiam, altam specializationem, intellectum periti et facultatem creandi auctorum suorum ostendunt. Exspectatur Lighting Tunnel Munus Primarium: Cellula Exhibitionis creationem multum aestimatam, admiratam et carissimam, practicam et novam fore. Haec forma Ferreo victa optimas industriae consuetudines integrat et proprietates technicas idoneas, cum scientia et talento coniunctas, habet. Lighting Tunnel Munus Primarium: Cellula Exhibitionis ob diligentiam suam honoratur et ad vitae qualitatem emendandam formatum est, ut mundum meliorem reddere iuvet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The booth's design concept was centered around GVA Lighting's products. The innovative zig-zag walls formed an architectural lighting tunnel, with specific lighting fixtures installed along the sides. The booth featured a central greenery composition, enhanced by flexible LED lighting, and slanted white walls that were highlighted by various lighting systems. The wide array of colours produced by the company's products enabled the booth to distinguish itself from competitors at the exhibition.
Dimensions & Packaging: 8500 mm x 3500 mm x 3000 mm
Tags: Booth design, Lighting booth design, Lighting projects, Architectural lighting, Stand design
Production Technology: Wooden and metal structure with MDF panels, vinyl covering and illuminated by company lighting fixtures, renting furniture and reflective floor construction.
Design Challenge: The most challenging aspect was the careful selection of GVA Lighting's premier products, ensuring they harmonized with the angular design of the booth's tunnel walls to create a cohesive look. This synergy between product and structure was pivotal in crafting an immersive experience that showcased the mutual enhancement of the products.
Research: The research was based on an analysis of previous lighting exhibitions, including those attended by GVA Lighting and its competitors. This strategic approach aimed to delve into the performance metrics of past events, extracting valuable lessons to inform future marketing and branding initiatives. The ultimate goal was to enhance the company's standing within the industry and to forge a more robust and resonant corporate identity through stand design.
Inspiration: The genesis of the concept was a harmonious blend of the architectural cadence found in urban edifices, the boundless allure of roads and tunnels, and the purity of geometric lines and forms. GVA Lighting's products were seamlessly integrated into this framework, casting a radiant glow on every facet of the stand. Through diverse applications and products, they conjured a grand, colourful arch, a vivid tableau of light that captivated the senses.
Project Duration: The project started in September 2022 in Torino and finished in November 2022 in London, UK, and was exposed in Light22 in November 2022.
Operation Flow: The Light22 exhibition served as a beacon for design professionals, offering a platform to discover the latest offerings from international lighting brands. Each brand presented its innovative product lines tailored to the architectural lighting market. The project showcased the essence of GVA Lighting's products and featured a colourful lighting tunnel, which contributed significantly to the exhibition's vibrant ambiance.
Patents: Copyrights belong to Nargiza Usmanova, 2022
Image Credits: 3D Renders: Nargiza Usmanova
Photos, videos: GVA Lighting