Cosmos Datong Consilium Involucri Cibariorum ab YeZhang

Opus Cosmos Datong Consilium Involucri Cibariorum a designatore YeZhang est victor maxime honoratus praemii praestigiosissimi 2024 Praemium A' Design Award Argenteum in Categoria Certaminis Graphica.

ArgentumGraphica· 2024

Cosmos Datong Consilium Involucri Cibariorum

a YeZhang

Cliens: Beijing Jiaotong University

Victor praemii Praemium A' Design Award Argenteum in Categoria Graphica

99,214

Victor Praemii Verificatus

Verifica Statum Praemii pro #158800

Visita Situm Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Cosmos Datong Consilium Involucri Cibariorum

Cosmos Datong est consilium involucri pro nota crustulorum locali ex urbe antiqua Datong in provincia Shanxi Sinarum. Quattuor illustrationum series thematicae faciem historicam urbis diversis temporibus ostendunt. Illustrationes stilum popularem localem cum aesthetica orientali novi stili Sinensis coniungunt, et colorum ordinem traditum ludi umbrarum pupparum Shanxiensis adhibent. Capsa exterior ex charta densa facta est, tegmine UV levi induta, litteris auro impressis et marginibus forma incisis ornata. Capsa donaria tres capsas minores continet et occasionibus festivis destinatur.

Agnitio

De Praemium A' Design Award Argenteum

Cosmos Datong Consilium Involucri Cibariorum victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur Cosmos Datong Consilium Involucri Cibariorum opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. Cosmos Datong Consilium Involucri Cibariorum creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: The design team combed through the historical lineage of the ancient city of Datong, and through four sets of thematic illustrations showed the historical features of the city in different periods, which were eventually applied to the product packaging design and derivative materials. The combination of local folk style illustrations and oriental aesthetics of new Chinese style, blended with the traditional color palette of Shanxi shadow art, creates a strong impression of Datong.
Dimensiones et Involucrum: Outer packaging box: 300 * 300 * 70mm
Inner packaging box:
170 * 170 * 55mm
8.5 * 170 * 55mm
260 * 85 * 55mm
Promotion poster: 500 * 700mm
Notulae: local characteristics, traditional innovation, shadow puppetry culture, folk style illustrations, new chinese style，oriental aesthetics, brand design, packaging
Technologia Productionis: GREAT HARMONY OF DATONG is a high-end food packaging box consisting of three small packaging boxes. The outer packaging box is made of environmentally friendly cardboard and high-quality paper material, with a smooth UV coating on the surface and good waterproof performance. The gift box text adopts hot stamping technology, and the edges adopt die-cutting technology to maintain the hardness and durability of the packaging box.
Provocatio Designandi: The biggest challenge in this design project is how to infuse the rich traditional culture with new vitality, allowing it to create new visual effects. Enable consumers to feel the profound cultural heritage of the ancient city while savoring the delicious pastries.
Investigatio: Type: Brand Design Research
Goal: Design a unique pastry packaging with Shanxi folk culture in China
Method: Determine the design style through field investigation, on-site investigation, literature review, data analysis, brand planning, and other methods. This project mainly uses PS and AI software commonly used in graphic design for creation.
Result: The project ultimately identified the brand of GREAT HARMONY OF DATONG, combining the packaging of Shanxi style pastries with traditional shadow puppetry style illustrations, presenting a packaging design with folk customs and new Chinese style.
Effect/Impact: The packaging has been marketed in the Datong Cultural Tourism Scenic Area in Shanxi Province,which has achieved a good social evaluation, received wide media attention and effectively improved the visibility of Datong Ancient City. The successful launch of this pastry gift box not only showcases the perfect combination of local characteristics and traditional culture, but also provides a novel brand experience for the consumer group.
Inspiratio: "COSMOS DATONG" is a local pastry brand of the ancient city of Datong, and “Datong” symbolizing the Chinese people's enduring pursuit of peace. The main objective of this design is to elevate the product's value and propagate Datong's culture through thoughtful design.
As a business card of local culture and tourism, "COSMOS DATONG" is close to the product and lets consumers intuitively feel the glorious history, bringing them a rich visual experience and a deep emotional connection.
Duratio Operis: The project started in January 2023, was completed in April. At present, the product has been marketed in food stores and gift shops in Shanxi, China in August 2023.
Cursus Operationis: This product is sold in both online and offline food stores and gift shops. This is a local pastry gift box with traditional characteristics of Shanxi, China, suitable for Chinese people to give as gifts to family and friends on festivals or festive occasions.
Patentes: This work is all original images not copyrighted.
Membra Turmae: Design Director：YeZhang
Art Director：XingxingLi
Art Director：YangMao
Lead Designer：Yelin
Designer：LeSun
Designer：WanqiChen
Designer：YuyangWu
Designer：XiaoYiWang
Agnitiones Imaginum: This work is all original images not copyrighted.