Summer Palace Tour Notae Designatio ab YeZhang

Opus Summer Palace Tour Notae Designatio a designatore YeZhang est victor maxime honoratus praemii praestigiosissimi 2024 Praemium A' Design Award Aureum in Categoria Certaminis Graphica.

AurumGraphica· 2024

Summer Palace Tour Notae Designatio

a YeZhang

Cliens: Beijing Jiaotong University

Victor praemii Praemium A' Design Award Aureum in Categoria Graphica

244,004

Victor Praemii Verificatus

Verifica Statum Praemii pro #158812

Visita Situm Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Summer Palace Tour Notae Designatio

Palatii Aestivi Peregrinatio est notae designatio creata ad iter anniversarium Palatii Aestivi Pekini celebrandum. Tres praecipuae aedificiorum congregationes stilo 2.5D illustrantur, plus quam viginti aedificia Sinensia traditionalia complectentes, coloribus nigro, rubro et viridi. Designatio adhibetur in materiis divulgationis, instrumentis officii et donis memorialibus, impressa in charta artis linita et charta artificiosa per impressionem cribrariam et signationem auream. Capsa chartae artificiosae continet duos libellos propositos, quattuor anulos clavium, taeniam glutinosam, involucrum epistulare et libellum adnotationum. Visitatores hereditatem horti manu secum portare possunt.

Agnitio

De Praemium A' Design Award Aureum

Summer Palace Tour Notae Designatio victor est Praemii A' Design Award Aureum, honoris amplissimi formis primi ordinis, mirabilibus et praestantibus dati. Victores Aurei sunt opera valde nova, provida et splendida, quae ingenium, sapientiam et peritiam auctorum suorum referunt. Exspectatur Summer Palace Tour Notae Designatio inventum laudatissimum, inclinationes creans et monumentale fore, quod pretium inauditum afferat. Haec forma Aureo praemio victa est incepto mirabile et honoratum, quod fines artis, scientiae, formandi rationis et technologiae promovet. Summer Palace Tour Notae Designatio cupiditatem vehementem excitat, studium accendit, ingenium creandi fovet et capit.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: The design team used 2.5D style to draw the three major architectural clusters in the Summer Palace, covering more than 20 traditional Chinese buildings in total, using black, red, and green colors to create a colorful visual experience. We also introduced the concept of "Small Hand-carry", hoping that visitors can easily play around the Summer Palace, holding the history in the palm of their hands, taking the beauty of the scenery at their fingertips, and carrying good gifts in their hands.
Dimensiones et Involucrum: Souvenir box: 200mm*150mm*80mm
Ticket: 100mm*50mm
Poster: A1 (594mm*841mm),A2 (420mm*594mm)
Envelope: 220mm*110mm
Notebook: B5 176mm*250mm
Key fob: Acrylic, 50mm*20mm*5mm
Notulae: Brand design, Anniversary, Cultural and creative products, Chinese traditional architecture, Chinese traditional garden
Technologia Productionis: A journey in the Summer Palace brand design has varied cultural and creative products, including publicity materials, office supplies and souvenirs. we used special papers such as coated art paper and craft paper, and applied printing techniques such as screen printing and gild stamping. Craft paper souvenir box contains 2 posters, 4 key rings, 1 adhesive tape, 1 envelope and 1 notebook, which are especially favored by Chinese youngsters.
Provocatio Designandi: Nowadays, integrating commercial products and traditional culture and symbols, and developing a consuming fashion such as new Chinese style or China-Chic style, which will be the key challenge of the design. So that, we focused on using popular art techniques to depict the special roofs and elevations of the buildings. Not only we can cater to normal consumers, but also show them the charm of Chinese ancient architecture and garden.
Investigatio: Type: Brand design research
Target: Appealing young visitors to experience the charm of China-Chic ancient architecture.
Method: Using literature reviews, brand planning and other, to determine design style and products to be made.
Results: The brand’s main vision is to create the most distinctive royal garden buildings with 2.5D and China-Chic style.
Effects: Showcasing the connotation of the variable culture of the Summer Palace. Providing new ideas for the transformation of traditional culture.
Inspiratio: To marking its 110th anniversary since opening to the public, the Summer Palace is launching the "Summer Palace Tour"cultural activity, aiming to offer visitors a memorable and emotional anniversary tour experience.From a private royal garden to a national park, the Summer Palace is now a World Heritage Site and is expected to receive 20 million visitors in 2024.We hope that this design will reveal the new cultural connotation of this historical garden and give it an international visual image.
Duratio Operis: The project started in Beijing in July 2023 and completed in January 2024. The exhibition will be held in Summer Palace, Beijing, China, from June 2024 to September 2024.
Cursus Operationis: The cultural and creative products are on seal, online in the official website and offline in the Summer Palace, also being presented as anniversary activity gifts. We hope visitors can get relaxed enjoying the Summer Palace, to have their favorite architecture on the hand, to have the beautiful scenery in the hand and to have exquisite gifts by the hand.
Patentes: This work is all original images not copyrighted.
Membra Turmae: Design Director:Yezhang
Art Director:YangMao
Art Director:XingxingLi
Lead Designer:YiHe
Designer:JinyiZheng
Designer:XiaoyuZhou
Designer:YudiLei
Designer:YanLi
Agnitiones Imaginum: This work is all original images not copyrighted.