Lax Insignia by Jonathan Ramirez and Juliana Betancur

Lax Insignia by Jonathan Ramirez and Juliana Betancur is a highly esteemed winner of the very prestigious 2024 Praemium A' Design Award Aeneum in Graphica Competition Category.

AesGraphica· 2024

Lax Insignia

by Jonathan Ramirez and Juliana Betancur

Client: Written and Drawn Studio

Praemium A' Design Award Aeneum Winner in Graphica Category

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Verified Award Winner

Verify Award Status for #158898

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Lax Insignia

Cliens insignem designare debebat pro societate collectionis datorum et communicationis CRM, aspectum digitalem ac modernum quaerens. Nomen Lax ex ChiLax vel ReLax derivatur, sensum tranquillitatis utentibus praebens. Ad distinctionem, symbolum cordis inclusum est, curam clientium repraesentans quae saepe in negotiis CRM automaticis praetermittitur. Pixela incorporata sunt ad datorum momentum digitalisationemque designandum. Ita elementa cardinalia coniunxit: cor pro amore clientium, pixela pro datis, et X pro tranquillitate.

The Recognition

About the Praemium A' Design Award Aeneum

Lax Insignia victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Lax Insignia rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Lax Insignia necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Our task was to craft a logo for a data collection and CRM messaging company, aiming for a digital, modern feel. The name "LAX" derives from "ChiLAX" or "ReLAX", conveying a sense of calm to users. To add distinction, we included a heart symbol, representing customer care often overlooked in automated CRM businesses. Pixels were integrated to signify data importance and digitalization. Thus, we combined key elements: a heart for customer love, pixels for data, and the "X" for relaxation.
Dimensions & Packaging: The sizes depend of the media where it is applied
Tags: Visual Identity, Brand Identity, Logo Design, Brand IP, Modern, Data, CRM, Artwork, merch
Production Technology: This brand design was made using different softwares of Adobe, like Illustrator and Photoshop
Design Challenge: Craft something distinctive that articulates the technology, costumer care and digitalization
Research: This passed trhough 3 steps
1. Planning and strategy: During this process, the research needed a bígaros effort on the investigation about the proportions and about the history about the humankind shape, to anderstand the sthetic surgery
2. Conceptualice and creative: then this creation mas easier que to all the insights and Information found about the history
3. Designing: lastly but not less important, design nene many sketches and darás to find the simples way to get together all the symbols
Inspiration: The inspiration comes from the need to capture the essence of a data and CRM company in a modern, digital manner. The name 'LAX' signifies calmness, while the heart symbolizes customer care often overlooked in CRM. Pixels reflect digitalization and data importance, merging these elements to create a logo conveying love, tranquility, and modernity.
Project Duration: Strategy; one week
Creativity: 2 weeks
Designing: 1 Week
Operation Flow: This branding Will help to the company to find the correct costumers, this logo is applied on different media like stationery, social media, ETC.
Team Members: Directora Creativa: Juliana Betancur
Head of Art: Jonathan Ramirez
Clients: Daniel Restrepo, Sergio Arango, Alejandro Arango
Image Credits: Directora Creativa: Juliana Betancur
Head of Art: Jonathan Ramirez
Clients: Daniel Restrepo, Sergio Arango, Alejandro Arango