China In The Classics Munus Primarium: Designatio Graphica Promotionalis ab Zhou Haiwen, Che Shilong and Guo Cheng

Opus China In The Classics Munus Primarium: Designatio Graphica Promotionalis a designatore Zhou Haiwen, Che Shilong and Guo Cheng est victor maxime honoratus praemii praestigiosissimi 2024 Praemium A' Design Award Aeneum in Categoria Certaminis Graphica.

AesGraphica· 2024

China In The Classics Munus Primarium: Designatio Graphica Promotionalis

a Zhou Haiwen, Che Shilong and Guo Cheng

Cliens: China Global Television Network Co., Ltd.

Victor praemii Praemium A' Design Award Aeneum in Categoria Graphica

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De China In The Classics Munus Primarium: Designatio Graphica Promotionalis

Textus Libri: Sina in Classicis est designatio graphica promotionalis creata pro programmate televisifico de classicis Sinensibus antiquis. Libri principale argumentum designationis constituunt. Libri antiqui Orientis et Occidentis respiciuntur, inclusis tabellis arundineis Sinensibus, libris filo consutis, voluminibus pergamenis, et libris solide compactis. Hae formae dissolvuntur et in symbola visualia simplicia denuo componuntur. Tituli decem classicorum cum calligraphia Sinensi coniunguntur. Arca donaria charta speciali tactili tegitur ad sensum utitur. Designatio hominibus diversarum culturarum adiuvat ut libros et fabulas Sinenses intellegant.

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De Praemium A' Design Award Aeneum

China In The Classics Munus Primarium: Designatio Graphica Promotionalis victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur China In The Classics Munus Primarium: Designatio Graphica Promotionalis rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. China In The Classics Munus Primarium: Designatio Graphica Promotionalis necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.

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Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: China in the Classics, a show produced by China Media Group, examines the stirring stories of ancient Chinese classics by selecting the most outstanding of these traditional, cultural masterpieces and examining the creation process and core ideology in a form that combines cultural seminars, drama and visualization. It brings the ancient classics alive, demonstrating Chinese wisdom, ethos and values implied in the ancient classics.
Dimensiones et Involucrum: These creative gift articles are for ministerial visits of foreign exchanges and cooperation for the China Media Group. The central theme - China in Classics, contains cultural attributes in terms of gift box packaging form, vision, material, and content. The titles of the ten classics are graphically processed, combining imaginary for overseas publicity of the classics, to form an easy-to-understand visual symbol. The titles are combined with Chinese calligraphy. It refers to traditional Chinese styles, such as Chinese labels, ancient book typesetting, etc. The material uses special tactile paper.
Notulae: China, Classics, Heritage, Culture, Creativity
Technologia Productionis: The advertising screen is easy to understand. It comes from the empathy of specific things and the complete artistic presentation, that is, the deconstruction and reorganization of familiar things. Humans are visual animals, and different colors and lines have different emotions and expressions. The pictures refer to a large number of ancient books from the East and the West, such as Chinese bamboo slips, thread-bound books, Western parchment scrolls, hardcover books, etc. It is so re-organized into easy-to-understand visual symbols. Viewers can easily feel the historical emotions from the graphics and explore the story behind the graphics.
Provocatio Designandi: The advertising design is in line with the spirit and image of the program, with books as the main body of the design. Classics is not only the external image of the entire program, but also an important carrier of knowledge inheritance. For human beings, it has a unified value cognition and is universal.

In the design itself, deconstruction and graphic expression are used to deal with books, so that people with different cultural backgrounds can quickly understand the meaning, understand Chinese books through graphics, and understand the Chinese stories and oriental spirit behind the books.
Investigatio: In the specific design, a large number of ancient books from the East and the West are referenced, such as Chinese bamboo slips, thread-bound books, Western sheepskin scrolls, hardcover books, etc. To the word dictionary in Chinese characters, you can also see The Classics in English. People with different cultural backgrounds can read different stories. For example, people who are familiar with Chinese characters can find the word dictionary hidden in book symbols.
Inspiratio: The advertising design is in line with the spirit and image of the program, with books as the main body of the design. Classics is not only the external image of the entire program, but also an important carrier of knowledge inheritance. In the design itself, deconstruction and graphic expression are used to deal with books, so that people with different cultural backgrounds can quickly understand the meaning, understand Chinese books through graphics, and understand the Chinese stories.
Duratio Operis: The project started in 2022 in China, and is still promoted and distributed.
Cursus Operationis: In the processing of the classics, the ancient books of the East and the West are referenced, and the books of different materials and binding methods are visually processed.
In the presentation of the text, you can see the word dictionary of Chinese characters from the lines of the book; you can also see The Classics in English. People with different cultural backgrounds can see different worlds, but nonetheless feel the same design concept, with the text arousing people's spiritual resonance.
Membra Turmae: Zhou Haiwen, Che Shilong, Guo Cheng
Agnitiones Imaginum: Illustrators, Creators: Zhou Haiwen, Che Shilong, Guo Cheng