Rebranding Emplus Identitas Emplus by Ruud Winder - Rebrandt®

Rebranding Emplus Identitas Emplus by Ruud Winder - Rebrandt® is a highly esteemed winner of the very prestigious 2024 Praemium A' Design Award Aeneum in Graphica Competition Category.

AesGraphica· 2024

Rebranding Emplus Identitas Emplus

by Ruud Winder - Rebrandt®

Client: Rebrandt®

Praemium A' Design Award Aeneum Winner in Graphica Category

16,225

Verified Award Winner

Verify Award Status for #160251

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Rebranding Emplus Identitas Emplus

In mundo semper mutante, exspectationes necessitatesque aegrorum quoque mutantur intra ambitum curae sanitatis. Officina medicinae urgentis prima esse debet in anticipandis mutationibus curae medicae. Ut in hoc novo campo semper certiorem maneat, Emplus disciplinam et magisterium offert. In forma graphica, officina medicinae urgentis cruce medica consueta depingitur, sed cum puncto in nexu deficiente. Hic symbolismus, qui ad partem deficientem aenigmatis quam Emplus praebet refertur, in illustrationibus quoque monstratur.

The Recognition

About the Praemium A' Design Award Aeneum

Rebranding Emplus Identitas Emplus victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Rebranding Emplus Identitas Emplus rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Rebranding Emplus Identitas Emplus necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The world around us is constantly changing, and so are the demands of the patients, and the way we provide healthcare. Emergency Medicine was always and will always be at the forefront of healthcare. Emplus offers training courses for Emergency Medicine professionals. The essence of the Emplus identity design is to captured the dynamics and visualizing that missing piece that makes the difference. The different forms are used alternately and increase the experience of the changing world and the dynamics of the profession. They symbolize the shifts in focus to the new situation.
Dimensions & Packaging: European DIN sizes.
Tags: EMplus, design, Ruud winder, emergency medicine, courses, The Netherlands
Production Technology: Digital and paperwork
Design Challenge: Keep it as simple as possible, but still telling so much, that's a challenge!
Research: The creative team has made endless test series to arrive at the correct layout and the right size of the dots.
Inspiration: Inspired by the visual language typically used in the medical world, the designer wanted to create new forms by abstracting the essence and delving deeper into simplicity. The combination of the red cross with a subtle aqua-colored dot creates a medical icon with the nuance of the 'missing piece' for which Emplus provides the training.
Project Duration: EMplus started in 2023 and will continue to grow the following years.
Operation Flow: The different forms are used alternately and increase the experience of the changing world and the dynamics of the profession. They symbolize the shifts in focus to the new situation.
Patents: All rights: Rebrandt / Ruud Winder 2024
Team Members: ruud winder - branding Architect and Designer
peter puntman - Motion Graphics
linda kaandorp — dtp
veronica stroomer — Microsoft documents
simone winder — assistent designer
Image Credits: All rights: Rebrandt / Ruud Winder 2024