Y Design Identitas Visualis by Yunnan Tech and Business University

Y Design Identitas Visualis by Yunnan Tech and Business University is a highly esteemed winner of the very prestigious 2024 Praemium A' Design Award Ferreum in Graphica Competition Category.

FerrumGraphica· 2024

Y Design Identitas Visualis

by Yunnan Tech and Business University

Client: Yunnan Tech and Besiness University

Praemium A' Design Award Ferreum Winner in Graphica Category

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Colors

The Design

About Y Design Identitas Visualis

Principio illusionis opticae Escheri adhibito, cuboideum secundum axem Y lineae structuralis delineatur, idemque cuboideum in axibus X et Z duplicatur, ita ut puncta terminalia trium cuboideorum penitus superponantur et littera Y geometrica in plano projectionis formari possit. Per varias combinationes illusiones opticae diversae generantur ampliorque imaginatio spatialis derivatur, sic positionem investigationis Y Studio in spatiis diversis transmittendo.

The Recognition

About the Praemium A' Design Award Ferreum

Y Design Identitas Visualis victor est Praemii A' Design Award Ferreum, honoris amplissimi formis bonis dati, quae postulatis professionalibus et industrialibus ab creationibus bene formatis exspectatis satisfaciunt. Victores Ferrei magnam peritiam, altam specializationem, intellectum periti et facultatem creandi auctorum suorum ostendunt. Exspectatur Y Design Identitas Visualis creationem multum aestimatam, admiratam et carissimam, practicam et novam fore. Haec forma Ferreo victa optimas industriae consuetudines integrat et proprietates technicas idoneas, cum scientia et talento coniunctas, habet. Y Design Identitas Visualis ob diligentiam suam honoratur et ad vitae qualitatem emendandam formatum est, ut mundum meliorem reddere iuvet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Using Escher's optical illusion principle, a cuboid is drawn along the Y axis of the structural line, and the same cuboid is duplicated on the X and Z axes, so that the endpoints of the three cuboids are completely overlapped, and a geometric "Y" letter can be formed on a projection plane. Through different combinations, different optical illusions are generated, and more spatial imagination is derived, conveying the positioning of Y Studio's research in different spaces.
Dimensions & Packaging: This VI design is mainly used in studio supplies, and is made according to regular sizes.
Tags: Variable, Studio, Monkey King, Optical Illusion, Y
Production Technology: The logo on all paper promotional materials adopts embossing technology, and the light and shadow of the logo are used to create a three-dimensional effect.
Design Challenge: The biggest challenge of this design was to create a variable character from a simple Y element.
Research: Through creative methods such as brainstorming, a variety of modeling semantics with variability were selected. In the end, the 72 changes of Monkey King were chosen, mainly considering that in the Chinese Chinese context, users are easy to decode graphics.
Inspiration: This design is inspired by the 72 changes of the Monkey King in the famous Chinese novel "Journey to the West", and 72 variations are designed for the logo.
Project Duration: The project started in March 2023 in Kunming and finished in May 2023 in Kunming
Operation Flow: Drawing a box along the Y axis with structural lines, and duplicating the same box on the X and Z axes, so that the endpoints of the three boxes overlap completely, you can form a geometric "Y" letter on a projection surface. Just change the way the endpoints overlap some of the segments to form different occlusions.
Team Members: Liu Kaiyi
Li Yingxing
Zhang Weiwei
Image Credits: Optional Image #3: Illustrator LinHai, Texture, 2023.