Boluo Dan Emblematis ac Notae Mercatoriae Designatio by Guangzhou Cheung Ying Design Co., Ltd.

Boluo Dan Emblematis ac Notae Mercatoriae Designatio by Guangzhou Cheung Ying Design Co., Ltd. is a highly esteemed winner of the very prestigious 2024 Praemium A' Design Award Argenteum in Graphica Competition Category.

ArgentumGraphica· 2024

Boluo Dan Emblematis ac Notae Mercatoriae Designatio

by Guangzhou Cheung Ying Design Co., Ltd.

Client: Guangzhou Cheung Ying Design Co., Ltd.

Praemium A' Design Award Argenteum Winner in Graphica Category

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Verified Award Winner

Verify Award Status for #161340

View at A' Design Award Press Release Award Badge

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The Design

About Boluo Dan Emblematis ac Notae Mercatoriae Designatio

Boluo Dan sunt nundinae millenariae templi, agnitae inter patrimonia culturalia intangibilia nationis. Emblema elementa symbolica traditionalia integrat, sicuti architecturam principalem Templi Maris Australis et characterem Sinicum Nan, una cum totemis localibus distinctivis, extendens notae applicationem artisticam. Incorporat conceptum philosophicum Orientalem Caeli rotundi et Terrae quadratae, continens tam venustatem traditionalem quam essentiam contemporaneam, efficaciter promovens disseminationem et progressum culturae popularis.

The Recognition

About the Praemium A' Design Award Argenteum

Boluo Dan Emblematis ac Notae Mercatoriae Designatio victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur Boluo Dan Emblematis ac Notae Mercatoriae Designatio opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. Boluo Dan Emblematis ac Notae Mercatoriae Designatio creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Boluo Dan, also known as the 'South Sea Divine Birth', is one of the national intangible cultural heritages. It is a folk temple fair formed by people's worship of the South Sea deity and is also the birthplace of the Maritime Silk Road, with a history spanning over a thousand years. The brand construction incorporates distinctive artistic totems such as Vermilion Bird, stone lions, large stone drums, incense burners, ship rudders, and roof tiles, integrating the Eastern philosophical concept of 'Heaven as round and Earth as square'. This creates a brand value system that not only exudes traditional cultural charm but also meets the aesthetic demands of modern audiences.
Dimensions & Packaging: The logo and visual system are designed in vector format to make it suitable for different sizes of digital and printed media. In order to prevent the mis-production of any items, we have prepared a comprehensive brand logo guidelines manual.
Tags: Logo, Branding, Visual Identity, Graphic Design
Production Technology: Logo and graphics are adapted in various scenarios, such as tickets, stamps, work passes, badges, silk scarves, notebooks, gift box packaging, canvas bags, etc. The process involves foil gold, silk, UV printing, etc.
Design Challenge: The brand has a profound historical and cultural heritage, but it has not formed a complete design system. Therefore, the new image design must be standardized, holistic, and continuous in communication, making it lively and interesting while meeting modern aesthetic standards.
Research: In the past, Boluo Dan lacks a typical visual cultural symbol, therefore, the logo design, font design, brand color, and extended graphics were all integrated with local folk elements, which had strong visual decorativeness and regional characteristics. In particular, the original totems including the Vermilion Bird, stone lions, large stone drums, incense burners, ship rudders, roof tiles, are redesigned through illustrative forms, condensing the spiritual sustenance and beliefs of the people towards the South Sea Temple.
Inspiration: The new logo is based on the geometric form of the Chinese diamond-shaped character Fu (Fu, meaning ‘luck’ in Chinese), drawing inspiration from the planar composition and architectural appearance of the South Sea Temple. It integrates elements symbolizing the Chinese character 'Nan' (Nan, meaning ‘South’ in Chinese), the Southern deity 'Vermilion Bird', the hexagram for fire, seals, and currency symbols into artistic expression, highlighting the regional attributes and folk cultural charm of the millennium temple fair. It also reflects the brand's concept of innovation in heritage reshaping.
Project Duration: The project started in June 2023 in Guangzhou and finished in November 2023 in Guangzhou.
Operation Flow: The new brand image design is specially designed for Boluo Dan folk activities, cultural and creative products, sales outlets, online stores and overseas promotion, facilitating the dissemination and development of traditional culture.
Team Members: Creative Director: Zhiji Dong
Designer: Lu Gu