Giao Hang Tiet Kiem Designatio Notae Mercatoriae by M-N Associates

Giao Hang Tiet Kiem Designatio Notae Mercatoriae by M-N Associates is a highly esteemed winner of the very prestigious 2024 Praemium A' Design Award Argenteum in Graphica Competition Category.

ArgentumGraphica· 2024

Giao Hang Tiet Kiem Designatio Notae Mercatoriae

by M-N Associates

Client: M — N Associates

Praemium A' Design Award Argenteum Winner in Graphica Category

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Verified Award Winner

Verify Award Status for #161550

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Giao Hang Tiet Kiem Designatio Notae Mercatoriae

Transformatio designationis notae Giao Hang Tiet Kiem (GHTK) authentice cursum vehiculorum culturamque Vietnamiensem repraesentat. Ex rotis motocicli et tabulis angiportuum inspirata, logotypus renovatus et symbolum Risus Fiduciae gaudium fiduciamque per integrationem digitalem communicant. Typographia animata energiam dynamicam prospectuum urbanorum Vietnamiae refert, cupiens cum spectatoribus localibus in aetate digitali resonare. Haec ratio innovativa patrimonium cum renovatione aequilibrat, essentiam vitae urbanae vibrantis Vietnamiae capiens.

The Recognition

About the Praemium A' Design Award Argenteum

Giao Hang Tiet Kiem Designatio Notae Mercatoriae victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur Giao Hang Tiet Kiem Designatio Notae Mercatoriae opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. Giao Hang Tiet Kiem Designatio Notae Mercatoriae creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Giao Hang Tiet Kiem (Saving Delivery or GHTK) is the biggest and leading logistics and delivery service providers in Vietnam. The brand plays a pivotal role in the logistics ecosystem of Vietnam, offering cost-effective, reliable, and efficient delivery services that cater to the diverse needs of businesses and individuals across the country. In January 2022, the brand was made the Vietnam National Brand, proudly recognized for its reliable and affordable delivery services.
Dimensions & Packaging: Printed in uniforms, helmets, tapes, delivery bags.
Painted delivery vehicles and warehouses.
Signages on buildings
Tags: branding, logistic, dynamic, vietnam, green, digital
Production Technology: We've crafted a dynamic motion for typography appearance, drawing inspiration from the rapid pace of Vietnam's traffic and the vibrant, colorful imagery captured through low shutter speeds. This motion seeks to showcase the beauty of Vietnam's lifestyle in an engaging and energetic manner.
Design Challenge: GHTK's brand transformation integrates Vietnamese traffic and culture with a modernized "Confident Smile" icon for digital appeal. Balancing heritage and innovation, it uses diverse design techniques like digital animation to capture Vietnam's dynamism and resonate with local audiences in the digital landscape.
Research: This abstract explores how Vietnam's dynamic traffic system, defined by lighting, speed, and sound, influences design principles. It investigates incorporating these urban elements into brand elements, colors, and motion graphics to create culturally resonant branding strategies, enhancing brand identity and engagement through urban vibrancy.
Inspiration: Inspired deeply with the vibrancy of Vietnam traffic and transportation system, all influenced elements such as lighting, speed and sound become the design principles for the brand elements, color choice and motions. The logotype draws from motorcycle wheels, alley maps, and transportation. Paired with the Confident Smile icon, it reflects joy and assurance for shippers and users. Dynamic typography mirrors the traffic pace and colorful imagery of Vietnam for engaging motion.
Project Duration: The project was done within 6 months and was launched officially February 2024
Operation Flow: We've explored two operational directions: one focused on efficiency and scalability, streamlining processes for rapid growth and diverse client needs; the other on innovation and customer experience, aiming for unique solutions that enhance engagement. Evaluating these, we aim for a strategy optimizing operations while fostering creativity and customer-centricity, aligning with evolving goals and market demands.
Team Members: Creative Director: Duy — N
Digital Director: Anh Nguyễn
Designer: Phúc Trần
Producer: Quân Nguyễn, An Phạm
Project Manager: M — Lan
Portfolio Photography: Wing Chan
Digital Retoucher: An Nguyễn, Phúc Trần
Footage Documentary: GHTK
Model: Lâm Uy Huỳnh