Morita Wds 2023 Taberna Expositionis ab Shotaro Inahara

Opus Morita Wds 2023 Taberna Expositionis a designatore Shotaro Inahara est victor maxime honoratus praemii praestigiosissimi 2025 Praemium A' Design Award Argenteum in Categoria Certaminis Nundinae.

ArgentumNundinae· 2025

Morita Wds 2023 Taberna Expositionis

a Shotaro Inahara

Cliens: HAKUTEN Corporation

Victor praemii Praemium A' Design Award Argenteum in Categoria Nundinae

20,489

Victor Praemii Verificatus

Verifica Statum Praemii pro #162228

Visita Situm Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Morita Wds 2023 Taberna Expositionis

Morita Wds 2023 est taberna expositionis pro fabricatore instrumentorum dentalium creata. Taberna metitur 32000 per 15000 per 4500 millimetra. Consilium fundamenta productorum potius quam producta sola exhibet. Partes dissolutae et expositae sunt, mechanismi interni per fenestras perspicuas monstrantur, et dimensiones patefactae sunt ut consilii intentio explicetur. Tabulae parietum ex laminis metallicis reliquis post sectionem formarum factae sunt. Structura cochleis sine glutine firmata est, ut materiae recycli possint.

Agnitio

De Praemium A' Design Award Argenteum

Morita Wds 2023 Taberna Expositionis victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur Morita Wds 2023 Taberna Expositionis opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. Morita Wds 2023 Taberna Expositionis creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: Began with a deep understanding of Morita by reading the technical history that describes how the products were made. The exhibition also included a tour of the manufacturing process and interviews about the company's commitment to its products. The exhibition also included a fascinating behind-the-scenes look at the products, including an introduction to the development story, a transparent and disassembled mechanism display, and an appeal to the design intent by exposing the dimensions.
Dimensiones et Involucrum: The overall dimensions of the booth are W32000 x D15000 x H4500 mm.
Notulae: Exhibition,Booth,Sustainability,Branding,Luminous Signs,Dental,Equipment
Technologia Productionis: The “MORITA MUSEUM” sign. The sign is side-illuminated, and one side is embedded in the wall to suggest that this is a booth that attracts visitors to Morita from a different angle.
The base design of the graphics is based on drawings, which gives visitors a sense of the product manufacturing process.
The wrighting of the corner signs is not based on product names, but on words that are beneficial to visitors, in order to induce their interest in the contents of the corner.
Provocatio Designandi: Based on the above, the booth will be a “fascinating display of the invisible” by (1) disassembling the product part by part, (2) introducing the development process and its secret story, (3) showing the internal mechanism through a transparent window, and (4) showing the design attention to detail through the dimensions of the product.
Investigatio: We also visited Morita Manufacturing Corporation, where the products are actually manufactured, to observe the manufacturing process and hear about the developer's commitment to the products.
Inspiratio: Morita also exhibited at the annual regional dental shows. There, the company exhibits directly related to sales promotion, focusing on products and services, and it was a place to sell products. This year's WDS will focus not only on products, but also on their backgrounds. Who and what kind of thoughts and processes go into the making of a product. The experience was designed as a branding opportunity for people to learn more about Morita and become fans.
Duratio Operis: The project started in September 29, 2023 and finished in October 1, 2023 in Yokohama.
Cursus Operationis: On the wall, we used a scrap piece of sheet metal from which parts had been die-cut.The design matched the concept of this exhibition as a material reminiscent of the manufacturing process, and the design also functioned as an eye-catcher, attracting visitors' interest by allowing them to see inside the booth through the hole in the wall.
The booth was fixed with screws, without using any adhesives, so that it could be returned to the factory and returned to the normal recycling flow.
Membra Turmae: Designer : Shotaro Inahara
Art Director : Akiyuki Maruyama
Producer : Tatsuya Sato
Producer : Riku Nishihara
Product Manager : Toshiki Takei
Agnitiones Imaginum: Image #No1~5 : Photographer, Akira Arai.