High Mountains Flowing Water Identitas Visualis Expositionis by Baoquan Luo, Jiamin Feng and Zhiwei Lv

High Mountains Flowing Water Identitas Visualis Expositionis by Baoquan Luo, Jiamin Feng and Zhiwei Lv is a highly esteemed winner of the very prestigious 2025 Praemium A' Design Award Argenteum in Graphica Competition Category.

ArgentumGraphica· 2025

High Mountains Flowing Water Identitas Visualis Expositionis

by Baoquan Luo, Jiamin Feng and Zhiwei Lv

Client: LanceDesign(Guangzhou)Co.,LTD

Praemium A' Design Award Argenteum Winner in Graphica Category

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Colors

The Design

About High Mountains Flowing Water Identitas Visualis Expositionis

Montes Alti Aqua Fluens est tabula pictoria atque identitas visualis pro expositione artis Sinensis et Italicae creata. Designatio elementa Orientis et Occidentis miscet ad commercium culturale exprimendum. Signa Sinica pro monte et aqua cum litteris Anglicis uno fluido motu calligraphico coniunguntur, et litterae M et W formam efficiunt quae columnam Romanam revocat. Colores rubri, albi et viridis vexillum Italicum significant. Titulus expositionis, dies et locus maioribus litteris exarantur ut celeriter agnoscantur. Perae gestatoriae, flabella et insignia ministrorum eandem designationem visualem communicant.

The Recognition

About the Praemium A' Design Award Argenteum

High Mountains Flowing Water Identitas Visualis Expositionis victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur High Mountains Flowing Water Identitas Visualis Expositionis opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. High Mountains Flowing Water Identitas Visualis Expositionis creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The carefully layered layout creates a sense of exploration and discovery, symbolizing the precious value of finding a kindred spirit amid the complexities of the world. By blending Eastern and Western artistic elements, the poster communicates the idea that art transcends borders, showcasing the dynamic cultural dialogue and synergy between Chinese and Italian artists.
Production Technology: This design is clean yet impactful, featuring a bold yet harmonious palette of red, white, and green. These colors not only evoke the Italian flag but also, through the dynamic interplay of red lines and green strokes, convey a sense of flowing vitality. The irregular layout enhances the poster’s dynamism, while the thoughtfully arranged elements create a fresh visual experience, underscoring the exhibition’s uniqueness and artistic appeal.
Design Challenge: This design’s layout may appear casual, yet it’s meticulously planned. Key details such as the exhibition title, date, and venue are highlighted with larger fonts and distinctive colors, ensuring quick viewer recognition. To further enhance audience engagement and user experience, peripheral items such as tote bags, fans, and staff badges adopt the same visual design as the poster, reinforcing a cohesive, unified look across all materials.
Inspiration: This poster draws its inspiration from the fusion of Chinese aesthetics with Italian art, aiming to convey a profound cultural exchange and mutual understanding between the two nations through visual language. The classic theme of mountains and flowing water meet their match is woven into the design, emphasizing the concepts of knowing and encountering.
Operation Flow: The poster design artfully merges Chinese and English typography, capturing the essence of East-West cultural fusion. A central, intertwined motif symbolizes the dialogue and interaction between diverse cultures. The main visual integrates the Chinese characters for "Mountain" and "Water" with the English letters, creating a unique typographic effect. The letters "M" and "W" form a Roman column-like structure while representing the initial "I." Calligraphic strokes seamlessly link the characters for "Mountain" and "Water" in a single, fluid motion, highlighting the essence of Eastern aesthetics. Green brushstrokes flow across the design, enhancing its vitality and fluidity and reinforcing the "High Mountain and Flowing Water" theme.
Team Members: Baoquan Luo, Jiamin Feng, Zhiwei Lv
Image Credits: LanceDesign(Guangzhou)Co.,LTD

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