Ge Sang Lv Wu Signum Corporatum by Xiaobing Cheng

Ge Sang Lv Wu Signum Corporatum by Xiaobing Cheng is a highly esteemed winner of the very prestigious 2025 Praemium A' Design Award Aeneum in Graphica Competition Category.

AesGraphica· 2025

Ge Sang Lv Wu Signum Corporatum

by Xiaobing Cheng

Client: Ge Sang Lv Wu

Praemium A' Design Award Aeneum Winner in Graphica Category

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Verified Award Winner
Verify Award Status for #164842

View at A' Design Award Press Release Award Badge

Colors

The Design

About Ge Sang Lv Wu Signum Corporatum

Ge Sang Lv Wu est signum corporatum creatum pro nota mercatoria quae agricolis montanis auxilium fert ad fructus, sicut cibum, theam et grana coffeae, vendendos. Signum simplicem lineae imaginem floris Gesang ostendit, qui donum sincerum significat, cum forma nubis simili coniunctam. Molles curvae formam nubium et extensionem petalorum revocant. Colores naturales subdued, inter quos color caeli parvae saturationis cum grisei et albi mixtura, effectum recentem ac tranquillum creant. Signum ut imago vectorialis in grata sectione aurea fundata designatum est, ut in quocumque magnitudine acutum maneat.

The Recognition

About the Praemium A' Design Award Aeneum

Ge Sang Lv Wu Signum Corporatum victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Ge Sang Lv Wu Signum Corporatum rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Ge Sang Lv Wu Signum Corporatum necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: ge sang lv wu is committed to promoting agricultural development and rural revitalization, helping farmers in the mountains sell their crops. They provide planting guidance, technical support, establish sales channels, promote agricultural product brands, and cooperate with governments and enterprises to jointly promote agricultural development and rural revitalization.
Dimensions & Packaging: Envelope: 220mm*110mm Notebook: B5 176mm*250mm Box:100mm*110mm*90mm Bag:300mm*320mm*80mm
Tags: Design, logo design, Cuisine Logo, Chinese Culture, Healthy Diet
Production Technology: Firstly, the color theory was employed to select soft and natural muted tones, creating a fresh and refined visual effect that aligns with the brand's pursuit of natural purity. In terms of design technique, vector graphics were used to ensure the logo remains crisp and sharp at various sizes and resolutions. The logo features a simplified line drawing of a Gangsong flower, symbolizing natural growth, complemented by a low-saturation sky color and a cloud-like graphic, enhancing the brand's naturalness, fashionability, and recognition.Grid system with the golden section, over ray, multiplication
Design Challenge: The most challenging aspect of this design project was figuring out how to connect the ordinary ingredients grown by farmers with today's younger consumers. The goal was to attract young people through visual appeal, foster their affection for the products and brand, and ultimately pave a new path for agricultural development. This would encourage more people to recognize the importance of pure, natural ingredients in their daily lives.
Research: Research Type: Qualitative research evaluating brand design through case analysis and user feedback.
Inspiration: ge sang lv wu aims to collect the most original and pure gifts from nature and give them back to people living in cities. The products include food, tea, coffee beans, etc. We chose Gesang flowers as the main expression of the design, which means the best gift and the most sincere blessing, which is this little red flower, as if returning to school and getting the first reward, and like a cloud in the sky, soft and delicate.
Project Duration: The product will be launched in shenzhen, China, in 2024 and was selected for the SGDA Energy Context Outstanding Brand Design Award and other honors in 2024.
Operation Flow: Simply add the products to your cart and complete the payment on the official website. Farmers will then deliver their high-quality, freshly harvested ingredients directly from the fields to your kitchen. Our products are carefully selected, and we work directly with farmers to ensure that every ingredient is fresh and healthy. From sourcing to delivery, everything is designed to let you taste the most authentic flavors and enjoy the little joys that ingredients bring.
Team Members: Xiaobing Cheng