Seek AI Munus Primarium: Applicatio Interretialis Analyticae Datorum by Eric Wu

Seek AI Munus Primarium: Applicatio Interretialis Analyticae Datorum by Eric Wu is a highly esteemed winner of the very prestigious 2025 Praemium A' Design Award Ferreum in Programma Competition Category.

FerrumProgramma· 2025

Seek AI Munus Primarium: Applicatio Interretialis Analyticae Datorum

by Eric Wu

Client: Seek AI

Praemium A' Design Award Ferreum Winner in Programma Category

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The Design

About Seek AI Munus Primarium: Applicatio Interretialis Analyticae Datorum

Textus Libri: Seek AI est applicatio interretialis quae usoribus negotiorum permittit ut de suis datis interrogationes sermone communi ponant. Seek AI interrogationes sermonis naturalis in codicem SQL convertit, magnis linguae exemplaribus et proprio agentis fundamento adhibitis. Suggestum ad horrea datorum, ut Snowflake, BigQuery et Redshift, connectitur. Interfacies colloquii cum SQL editore extensibili coniungitur, ita ut quaelibet interrogatio recognosci et emendari possit. Tabula adiutoris intra editorem opus sustinet. Usores etiam visualizationes creare et cognitiones cum collaboratoribus communicare possunt.

The Recognition

About the Praemium A' Design Award Ferreum

Seek AI Munus Primarium: Applicatio Interretialis Analyticae Datorum victor est Praemii A' Design Award Ferreum, honoris amplissimi formis bonis dati, quae postulatis professionalibus et industrialibus ab creationibus bene formatis exspectatis satisfaciunt. Victores Ferrei magnam peritiam, altam specializationem, intellectum periti et facultatem creandi auctorum suorum ostendunt. Exspectatur Seek AI Munus Primarium: Applicatio Interretialis Analyticae Datorum creationem multum aestimatam, admiratam et carissimam, practicam et novam fore. Haec forma Ferreo victa optimas industriae consuetudines integrat et proprietates technicas idoneas, cum scientia et talento coniunctas, habet. Seek AI Munus Primarium: Applicatio Interretialis Analyticae Datorum ob diligentiam suam honoratur et ad vitae qualitatem emendandam formatum est, ut mundum meliorem reddere iuvet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Seek is a generative AI platform that empowers business users to query their datasets and frees up data teams from ad-hoc requests for analysis. It automatically converts natural language questions into high-quality SQL code. With the efficiency of Seek, data teams are able to focus more on big questions that matter.
Dimensions & Packaging: Seek AI is a web application built with technologies like Next.js, React, and Django. Seek connects to popular data warehouses such as Snowflake, BigQuery, and Redshift. Seek uses a custom agentic AI framework to generate data queries based on natural language questions from the user.
Tags: Generative AI, enterprise application, data analytics
Production Technology: Seek AI utilizes large language models to generate queries.
Design Challenge: The challenge was balancing the precision of a data-driven interface with the freedom of an AI chat bot. Research and practice have shown that an entirely uncontrolled AI chatbot performs poorly on structured data, which has low tolerance for any degree of mistakes. On the other hand, user satisfaction greatly increases when the AI has more perceived autonomy and performs more like humans. The design of Seek AI treats the precise SQL editor as an expandable feature within the chat, while also allowing for the option to engage with it solely. A side AI assistant in the editor itself provides the continuity of AI interaction, while acknowledging that in the technical editor interface, AI becomes an assistant to the precision and lets the user take agency. This approach proves to be highly effective as users are able to freely toggle between the two modes of working and ensure that queries are accurate.
Research: In the design process, I conducted user research with multiple clients who agreed to be design partners. The research focused on how people perceive accuracy and precision in the context of AI-generated data queries. We found that while people ultimately value precision the most (as they claim), user satisfaction was actually less with a system that is more guardrailed to be precise than making errors. With humanized AI systems, users gain satisfaction from responsive engagement with the system, even though the primary function of the system may be productivity and accurate data queries.
Inspiration: I have designed this product with the mindset that data tools should be both accessible and efficient. With the rise of generative AI, we're at a unique intersection in design where complex mental models can easily be explained away by AI. However, AI also runs the risk of simplifying things too much and losing accuracy in the process. As a data-centric software, it is paramount that Seek maintains accuracy and precision alongside any usability improvement brought by AI.
Project Duration: The project is receiving continuous feature updates. The current iteration was has been developed since the beginning of 2024.
Operation Flow: With Seek AI, users can ask questions about their data in natural language, and Seek would generate queries for them. This makes it easier for data professionals to write queries for complex datasets. Additionally, Seek allows users to create visualization or share insights with collaborators.
Team Members: Eric Wu
Image Credits: Image credit: Eric Wu
Video credit: Eric Wu