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Kaorium Apparatus Experientiae Fragrantiae ab Toshiharu Kurisu - Scentmatic

Opus Kaorium Apparatus Experientiae Fragrantiae a designatore Toshiharu Kurisu - Scentmatic est victor maxime honoratus praemii praestigiosissimi 2025 Praemium A' Design Award Argenteum in Categoria Certaminis Designatio Interfaciei.


ArgentumInterfacies· 2025

Kaorium Apparatus Experientiae Fragrantiae

a Toshiharu Kurisu - Scentmatic

Cliens: Scentmatic Inc.

Victor praemii Praemium A' Design Award Argenteum in Categoria Interfacies

34,773

Victor Praemii Verificatus

Verifica Statum Praemii pro #166218

Colores

Designum

De Kaorium Apparatus Experientiae Fragrantiae

Hoc systema signorum interactivum novam viam praebet ad experiendas fruendasque fragrantias per coniunctionem odoris et linguae. Utens technologia Kaorium, intelligentia artificiali instructa, quae characteristicas fragrantiarum visualisat, utentes perceptiones suas proprias odorum perscrutari possunt verbaque descriptiva explorare quae cum impressionibus eorum consonant. Hoc eis permittit fragrantias invenire quae perfecte cum sensibilitatibus eorum propriis congruunt.

Agnitio

De Praemium A' Design Award Argenteum

Kaorium Apparatus Experientiae Fragrantiae victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur Kaorium Apparatus Experientiae Fragrantiae opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. Kaorium Apparatus Experientiae Fragrantiae creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares
This interactive signage uses AI to put scents into words and visualize the characteristics of each scent, offering new ways to encounter and enjoy scents.
To allow users to focus on the images evoked by the scent and words, visual elements are kept to a minimum, with text floating up on the tabletop for a simple UI.
Finally, the desired scent is presented in a scene like a "babbling brook of fresh greenery," encouraging emotional engagement.
Dimensiones et Involucrum
External dimensions W1083.5 × D718 × H850 mm
Weight 80kg

Using RFID, this new sensory experience combines scent and words, and the physical and digital, creating easy-to-understand and friendly interactions.
Notulae
Kaorium, AI, fragrance, signage, device
Technologia Productionis
Everyone perceives scents differently.
Kaorium puts these diverse perceptions into words and presents them, but it wants to respect "how the user themselves felt" and not unilaterally limit its interpretation.
With cognitive diversity gaining attention in the context of education and business, Kaorium believes it can contribute to fostering a culture of respect and mutual acceptance of differences in how people perceive scents.
Provocatio Designandi
When the prototype was actually completed, it became clear that it would be difficult to elevate the scent into a valuable experience simply by describing it in words.
Rather than assigning a fragrance professional, they took a more consumer-oriented approach, pursuing what consumers "want" and collaborated with the sake, sports, and education sectors to improve social and experiential value.
Investigatio
In order to verify the value of KAORIUM from a neuroscience perspective, joint research was conducted with the University of Tokyo.
In a demonstration experiment at a fragrance shop, the entrance rate increased by 139% and the purchase rate increased by 287% compared to before the introduction.
The use of KAORIUM overseas is also increasing, including an exhibition at the London Design Festival 2023 and its introduction at The Fragrance Shop, the largest in the UK.
Inspiratio
This project began with the vision of "enriching people's sensibilities and senses through fragrance."
Fragrances enrich our lives, but scents are vague and difficult to grasp, and each person perceives them differently.
For many people, it is difficult to choose a scent that suits them from the vast selection available, so we thought that "words" would be the key to creating an experience that allows many people, including beginners, to enjoy scents.
Duratio Operis
The project started in Japan in November 2019. The extrasensory experience of scent that Kaorium brings can be applied to various fields such as education, food and drink, art and entertainment, and shopping. Currently, we are developing tools for sensory education, food and drink experiences, and purchasing experiences for brick-and-mortar retail stores. We are researching further possibilities for use.
Cursus Operationis
Using natural language processing, Kaorium can replace scents with simpler expressions that beginners can understand, such as "soft," "soapy," and "clean."
Existing methods to support product selection include "diagnostic content," which suggests products that suit users by answering questions in a questionnaire, but KAORIUM provides an experience that allows users to actually smell different scents and delve deeper into how they feel, creating a more satisfying experience.
Patentes
Trademark (2023) 2022-082558 SCENTMATIC.Inc
Membra Turmae
producer/director: Toshiharu Kurisu
designer: Yoshiyuki Habashima
Agnitiones Imaginum
Image #1: SCENTMATIC.Inc, Kaorium, 2025.
Image #2: SCENTMATIC.Inc, Kaorium, 2025.
Image #3: SCENTMATIC.Inc, Kaorium, 2025.
Image #4: SCENTMATIC.Inc, Kaorium, 2025.
Image #5: SCENTMATIC.Inc, Kaorium, 2025.

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