Focus Peniculus Balnearis Modularis by Xiaoqin Pan and Antong Xu is a highly esteemed winner of the very prestigious 2025 Praemium A' Design Award Argenteum in Productum Cosmeticum Competition Category.
ArgentumProductum Cosmeticum· 2025
Focus Peniculus Balnearis Modularis
Client: Daodun
Praemium A' Design Award Argenteum Winner in Productum Cosmeticum Category
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- Verified Award Winner
- Verify Award Status for #166369
The Design
About Focus Peniculus Balnearis Modularis
Focus est peniculus balnearis modularis ad curam personalem inter lavationem destinatus. Manubrium Foci tamquam receptaculum separabile fungitur, quod lavacrum corporis vel smegma capillare continet, atque inter usum premitur ut liquor emittatur. Quattuor partes functionales diversis purgandi necessitatibus inserviunt. Unaquaeque pars sola adhiberi potest ad cervicem vel cubitum, aut cum manubrio coniungi ut peniculus longus formetur qui dorsum et talos attingit. Manubria cum diversis rebus permutari possunt, prout condicio cutis vel odor praelatus mutatur. Corpus e plastica reciclata cum saetis siliconeis et spongiosis factum est.
The Recognition
About the Praemium A' Design Award Argenteum
Focus Peniculus Balnearis Modularis victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur Focus Peniculus Balnearis Modularis opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. Focus Peniculus Balnearis Modularis creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Focus is a modular personal care tool that can be quickly removed and replaced. The part it holds is equipped with body wash, and users can choose the handle that suits them according to different skin conditions or personal preferences. Four different functional components to cope with bathing needs. In addition, users can assemble them into long handle brushes or use them alone to ensure that different body parts can be comfortably cleaned.
- Dimensions & Packaging
- Width 90mm x Depth 70mm x Height 300mm
- Tags
- Quick change, body wash, shower brush, modular
- Production Technology
- The whole body of the shower brush is made of recycled plastic, and the bristles are made of silicone and sponge.
- Design Challenge
- Neither the long handle nor the handleless one can meet the cleaning needs of the bath. Therefore, the biggest challenge of Focus is modular design and how to convert the two forms of care tools quickly and at the same time can be combined with body wash. So we studied the structure of the vacuum bottle and transformed the holding part into a detachable container. In addition, the design of the shape is also difficult. Both to meet the overall integrity of the combination, but also to consider the beauty of each monomer after disassembly.
- Research
- We carried out a detailed analysis and found that the existing shower brush could not meet all the cleaning needs of users during bathing. In addition, we conducted an interview and learned that women like to try different scented body wash, and found that our skin needs corresponding care in different seasons. In order to obtain the body wash, we disassembled the vacuum dispensing bottle. After studying its structure, the principle was adjusted and realized by 3d printing.
- Inspiration
- Focus was inspired by the experience of bathing. While the long handle brush can reach the back or ankle in the shower, it is not convenient to clean the elbow or neck, and we have to prepare a shorter one. In addition, different seasons can make the skin condition change, people should take appropriate care. The existing body wash can not meet this variety of needs, because the volume is large, it takes a long time to be used up. Therefore, we wanted to design a modular personal care tool that can quickly change components for different situations.
- Project Duration
- The project was launched in Beijing in April 2024 and completed in Beijing in June 2024.
- Operation Flow
- According to different parts of the body, People plug holding part of the hand into the Focus or pull it out to complete the brush length change. When the season affects the condition of the skin or you just want to try a new scent, all you need to do is change the handle with a different shower gel. When taking a bath, the user squeezes it to get its internal body wash or shampoo.
- Team Members
- Designer: Xiaoqin Pan
Designer: Antong Xu
Designer: Qianhan Liu
Designer: Yunsong Liu - Image Credits
- Image #1: Designer Yunsong Liu, Focus, 2024.
Image #2: Designer Xiaoqin Pan, Focus, 2024.
Image #3: Designer Xiaoqin Pan, Focus, 2024.
Image #4: Designer Antong Xu, Focus, 2024.
Image #5: Designer Qianhan Liu, Focus, 2024.
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