HarvardXR 2024 Identitas Visualis ab Yutong Wang

Opus HarvardXR 2024 Identitas Visualis a designatore Yutong Wang est victor maxime honoratus praemii praestigiosissimi 2025 Praemium A' Design Award Argenteum in Categoria Certaminis Graphica.

ArgentumGraphica· 2025

HarvardXR 2024 Identitas Visualis

a Yutong Wang

Victor praemii Praemium A' Design Award Argenteum in Categoria Graphica

71,141

Victor Praemii Verificatus

Verifica Statum Praemii pro #167298

Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De HarvardXR 2024 Identitas Visualis

Extended Intelligence designatione generativa utitur ad creandam identitatem visualem dynamicam AI et XR reflectentem. Per generationem proceduralem in C4D, matrices pixelorum aleatorizatae AI et XR integrant, themata conventus confirmantes. Systema hoc scalabile per tabulas digitales, signa materialesque impressa se accommodat. Paleta colorum structurata identitates participantium distinguit, claritatem praestans. Technicis generativis adhibitis, identitas innovationem designationemque futuro intentam incarnat.

Agnitio

De Praemium A' Design Award Argenteum

HarvardXR 2024 Identitas Visualis victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur HarvardXR 2024 Identitas Visualis opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. HarvardXR 2024 Identitas Visualis creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: HarvardXR 2024: Extended Intelligence is a conference on the convergence of AI and XR at Harvard University and beyond. To express the core values of HarvardXR 2024, this visual identity centers on the concept of pixels, symbolizing the building blocks of digital experiences and the future-facing nature of the event. This visual language helped to reflect the innovative spirit and technological advancement that the conference embodies.
Dimensiones et Involucrum: The visual identity has been applied across various formats, from social media graphics to large-scale signage up to 3048 mm in height. It has been displayed through both digital and physical mediums, including printed materials, posters, banners, and digital screens. The adaptable design ensures clarity and impact across different scales and platforms, maintaining consistency in both small and large-format applications.
Notulae: brand identity, branding, visual identity, experience design, conference
Technologia Productionis: The design was created using Adobe Creative Suite for layout and branding, while randomized pixel matrices with embedded "AI" and "XR" letters were generated using C4D. The finalized visuals were displayed on digital screens and adapted for physical production, including posters, signs, banners, and branded merchandise such as mugs, stickers, and tote bags. Various printing techniques ensured consistency across both digital and physical applications.
Provocatio Designandi: A key challenge was balancing the generative pixel-based design with clarity and adaptability across various formats. The randomized pixel matrices, while visually engaging, needed refinement to maintain legibility, especially at different scales. Technically, integrating C4D for automation required iterations to ensure consistency. In addition, to enhance participant engagement, a customized digital ticket animation featuring their names was generated and sent via email upon sign-up, creating a personalized and welcoming experience.
Investigatio: This research explored the integration of generative design in visual identity. The objective was to automate and enhance design consistency using procedural methods. Using C4D, my team generated randomized pixel matrices, embedding 'AI' and 'XR' to reinforce the conference theme. Feedback from participants helped refine color differentiation for speakers, sponsors, staff, and audience. The approach improved efficiency, scalability, and adaptability across digital and physical applications.
Inspiratio: The inspiration for this design stems from the fundamental role of pixels in digital experiences. Pixels symbolize both the technological essence of XR and the idea of collaboration — small elements coming together to form something greater. By integrating pixel-based visuals, the brand identity highlights the innovative spirit of the conference while making complex technologies feel engaging and approachable to a diverse audience.
Duratio Operis: The project started in December 2023 in Cambridge, Massachusetts, and finished in April 2024 in Cambridge, Massachusetts.
Cursus Operationis: This brand identity creates a cohesive and engaging visual experience for HarvardXR 2024, seamlessly adapting across digital and physical formats, from social media to large-scale signage. A dynamic pixel-based design reflects the conference’s themes while four main colors differentiate participant identities, including speakers, sponsors, staff, and audience. This structured visual system enhances recognition and makes complex technologies feel accessible and inviting for attendees.