Aurum Interior · 2025
Miniso Land Venditio
by Xiang Li
- Praemium A' Design Award Aureum 2025 in Interior
- Estimated Number of Design Views: 132,965
- Verification code 51625DFD6F · Verify this award
Colors
About Miniso Land Venditio
Intra spatium trium tabulatorum Miniso Land, sex regiones principales et plus septuaginta genera productorum insignibus sociatis ex variis mundis proprietatis intellectualis adsunt. Artifex fusionem diversitatis categoriarum et efficientiae usus spatii per constitutionem zonarum situationalium diversificatarum consequitur, taedium quod experientiae emptionis iterativae traditionalis afferre possint vitans. A regione capsularum caecorum quae in bullis roseis esse videtur, regione comprehensiva cum effectu visuali compositivo, regione animalium domesticorum et regione aromatum cum variis sensibus naturae, ad regionem villosam quae ingredientem in mundum fabularum sentire facit.
About the Praemium A' Design Award Aureum
Miniso Land Venditio victor est Praemii A' Design Award Aureum, honoris amplissimi formis primi ordinis, mirabilibus et praestantibus dati. Victores Aurei sunt opera valde nova, provida et splendida, quae ingenium, sapientiam et peritiam auctorum suorum referunt. Exspectatur Miniso Land Venditio inventum laudatissimum, inclinationes creans et monumentale fore, quod pretium inauditum afferat. Haec forma Aureo praemio victa est incepto mirabile et honoratum, quod fines artis, scientiae, formandi rationis et technologiae promovet. Miniso Land Venditio cupiditatem vehementem excitat, studium accendit, ingenium creandi fovet et capit.
Press Kit
- Unique Properties
- Within the three-story space of MINISO LAND, there are six major areas and over seventy types of co-branded products from various IP worlds. I achieve a fusion of category diversity and space utilization efficiency by setting up diversified situational zones, avoiding the dullness that traditional repetitive shopping experiences may bring. From the blind box area that seems like in pink bubbles, the comprehensive area with a montage visual effect, the pet area and fragrance area with various senses of nature, to the plush area that feels like entering a fairy tale world, people feel as if they are traversing through a changing theme park.
- Tags
- interior retail
- Design Challenge
- Designer applied the interlocking logic of assembly toys to the scene design, creating shelves modeled after amusement facilities. For functional facilities represented by shelves, designer reconstructed them with such thematic elements, breaking people's established impressions. Traditional shelves that carry goods become vines in the fragrance area and cacti in the pet area, thereby establishing a new value perception of the products for people.
- Inspiration
- The park is a miniature world that integrates universal human values such as happiness, satisfaction, and hope, creating a place with high emotional resonance and identity. People pick up joy here and return with a light mood. The designer abstracts the atmosphere and symbolic meaning of the amusement park, reconstructing a comprehensive platform in the retail space that integrates emotional communication, cultural experience, and brand value.
- Project Duration
- Shanghai, China
- Image Credits
- Photograph丨SFAP
