Chongqing Noodles Illustratio Muralis by Wu Yao

Chongqing Noodles Illustratio Muralis by Wu Yao is a highly esteemed winner of the very prestigious 2025 Praemium A' Design Award Argenteum in Graphica Competition Category.

ArgentumGraphica· 2025

Chongqing Noodles Illustratio Muralis

by Wu Yao

Client: Beijing Wuyao Cultural and Creative Co. Ltd.

Praemium A' Design Award Argenteum Winner in Graphica Category

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Verified Award Winner

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Colors

The Design

About Chongqing Noodles Illustratio Muralis

Chongqing Noodles est illustratio muralis thematica pro notissima marca ciborum Sinensium creata. Opus artis in urbibus culinariis Chengdu et Chongqing in regione Sichuan Chongqing Sinarum positis versatur. Loca circumiacentia in prospectibus sparsis ac remotis apparent, dum stilus universus Sinensis manet. Architectura urbana, scaenae naturales et multa loca culturalia una cum ferculis propriis marcae ostenduntur. Colores frigidi cum lumine calido tabernarum contrastant. Muralis arte impressionis per calorem translatae efficitur atque pluribus magnitudinibus offertur, ut diversis tabernarum spatiis aptetur.

The Recognition

About the Praemium A' Design Award Argenteum

Chongqing Noodles Illustratio Muralis victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur Chongqing Noodles Illustratio Muralis opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. Chongqing Noodles Illustratio Muralis creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a themed mural design created for the Chinese food brand Encounter Small Noodles, centered around the magical food cities of Chengdu and Chongqing in the Sichuan Chongqing region of China. Other areas are presented in scattered or distant views, and the main theme of the painting is still Chinese style itself. In addition to the colorful city and natural scenery of the Sichuan Chongqing region, numerous cultural landscapes are also what we need to present.
Dimensions & Packaging: 1500mm X 1600mm
Tags: Illustration,ChongQing Taste
Production Technology: The screen is displayed in offline stores using heat transfer printing, and there are various sizes available due to different needs of offline stores.
Design Challenge: The enormous amount of information is the focal point of the entire painting. How to integrate Sichuan Chongqing cuisine culture with urban characteristics is the focus of this section. Our goal is to have customers sit down and watch carefully to appreciate.
Research: The mural design of Don't Meet Small Noodles in Chongqing focuses on the urban characteristics of Chongqing region, integrating brand specialty cuisine and creating many new elements, such as Small Noodles Master, to enhance fun and brand awareness.
Inspiration: Paintings from the Netherlands such as' Paradise on Earth 'or' Tower of Heaven 'are the inspiration for our creation of Chengdu and Chongqing, two cities in Sichuan and Chongqing. The huge amount of information is the focus of our paintings in this area. How to integrate Sichuan Chongqing cuisine culture with urban characteristics is the focus of this section.
Project Duration: The project started in Beijing in October 2024 and was completed in Beijing in December 2024.
Operation Flow: The murals are posted in various stores across the country through heat transfer printing. The lighting in the stores is mostly warm colors, so the overall color of the picture is cool, which is different from the overall color in the store and attracts consumers. The screen integrates the beautiful scenery and prominent features of major cities in the Sichuan Chongqing region. In addition, numerous cultural landscapes are also the content we need to present.
Team Members: Original designer ：Wu Yao
Illustration designer: Zhang yuchen
Illustration designer: Xie boxing
Graphic designer:Tan zhen
Graphic designer: Tang wenhu
Graphic designer: Zheng ziyang
3D designer:Liao hao