Grovehood Collective Insignitio by Cansu Dagbagli Ferreira

Grovehood Collective Insignitio by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2025 Praemium A' Design Award Argenteum in Graphica Competition Category.

ArgentumGraphica· 2025

Grovehood Collective Insignitio

by Cansu Dagbagli Ferreira

Client: Cansu Dagbagli Ferreira

Praemium A' Design Award Argenteum Winner in Graphica Category

53,600

Verified Award Winner

Verify Award Status for #168860

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Grovehood Collective Insignitio

Grovehood Collective consociat cum praediis selectis terrae amicis ad creandam marcam perspicuam olei olivarum extra virginis in Nederlandia. Identitas visualis traditionem modernitatemque librat, authenticitatem et investigabilitatem accentuans. Titulus stilo vetusto inspiratus, cum particulis ad mensuram sectis et typographia eleganti, artificiositatem refert omnesque particulas originis olivarum ostendit. Symbolum olivae cum orbitibus devotionem praediorum a familiis gestorum honorat, quorum mundus circa hunc fructum vertitur, dum paletta colorum terrenorum origines naturales producti illuminat, systema involutionum cohaerens formans.

The Recognition

About the Praemium A' Design Award Argenteum

Grovehood Collective Insignitio victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur Grovehood Collective Insignitio opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. Grovehood Collective Insignitio creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Grovehood Collective redefines olive oil branding by blending heritage with modern elegance. As the Netherlands' first transparent extra virgin olive oil brand, it sources from family-run, earth-friendly farms. The vintage inspired label, with refined typography, and custom cut design reflects craftsmanship and authenticity. Earthy yet vibrant colors distinguish each variant, while premium packaging invites consumers to explore the rich journey of this high-quality, traceable olive oil.
Dimensions & Packaging: 500 ml olive oil labels: 2 front labels (63 x 74 mm) and one back label (69 x 75 mm)
Tags: olive oil, gourmet, olive, packaging, label design, custom cut, branding
Production Technology: The design thinking method of Diverge and Converge was used. All design was realized digitally as vector based assets with Adobe Creative Suite and then labels were produced by 4 color printing technique.
Design Challenge: Due to the bottle shape, the area we could use for the label was restricted, it required to be creative to create the layout while keeping the look appealing.

Another creative challenge was to color match the different materials. The bottle labels are printed on PP while the pouches are printed on a layered plastic material. The color
Research: A thorough competitor research was done online and offline. During the research phase we concluded that the product quality is superior to almost all of the products available in the market. We decided to go extra mile for the packaging design to reflect this quality. The bottle was chosen from many available options, we went for a special design that looks both unique and premium. Resembling to a wine bottle, the design evokes premium quality. It was sourced from a quality supplier and we decided to use custom cut labels for underlining the uniqueness of the product.
Inspiration: The design is inspired by the traditions of olive oil production, where life revolves around the harvest. This idea is captured in the brand symbol: an olive encircled by orbits, representing the families whose world turns around this precious fruit. A fusion of vintage aesthetics and contemporary minimalism enhances the product’s exclusivity. The color palette, drawn from nature, connects the golden hues of olive oil and the rich greens of the trees, capturing the essence of the Mediterranean.
Project Duration: Started in October 2024, finished in February 2025
Designed in France, Sold from Netherlands to EU
Operation Flow: First transparent extra virgin olive oil brand from Netherlands. The high quality olive oil is sourced from earth friendly family farms from different countries of Europe. The brand promise is to bring this high quality extra virgin olive oil that is single state, early harvest, hand picked and pressed the same day olive oil to gourmet audience.