Cyp Identitas Corporativa by Pablo Prada Granada

Cyp Identitas Corporativa by Pablo Prada Granada is a highly esteemed winner of the very prestigious 2025 Praemium A' Design Award Ferreum in Graphica Competition Category.

FerrumGraphica· 2025

Cyp Identitas Corporativa

by Pablo Prada Granada

Client: Construcciónes y Pavimentos

Praemium A' Design Award Ferreum Winner in Graphica Category

10,171

Verified Award Winner

Verify Award Status for #169177

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Cyp Identitas Corporativa

Cyp officinam adiit quaerens novam identitatis graphicae alternativam quae speciem marcae suae renovaret, constituens identitatem magis personalem sed distinctivam quae novam praesentiam modumque eorum in industria sua reflecteret. Designatio finalis servitia primaria et oblationes productorum societatis repraesentat dum sensum securitatis fideique transmittit. Conceptus principiis Yin-Yang affectus est, quae concursum virium oppositarum repraesentant, et dualitatem primarum linearum productorum Cyp capit, quae simul se invicem et aequilibrant et complent.

The Recognition

About the Praemium A' Design Award Ferreum

Cyp Identitas Corporativa victor est Praemii A' Design Award Ferreum, honoris amplissimi formis bonis dati, quae postulatis professionalibus et industrialibus ab creationibus bene formatis exspectatis satisfaciunt. Victores Ferrei magnam peritiam, altam specializationem, intellectum periti et facultatem creandi auctorum suorum ostendunt. Exspectatur Cyp Identitas Corporativa creationem multum aestimatam, admiratam et carissimam, practicam et novam fore. Haec forma Ferreo victa optimas industriae consuetudines integrat et proprietates technicas idoneas, cum scientia et talento coniunctas, habet. Cyp Identitas Corporativa ob diligentiam suam honoratur et ad vitae qualitatem emendandam formatum est, ut mundum meliorem reddere iuvet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: CyP's - Construcciones y Pavimentos (Constructions and Pavements) brand design features several distinctive design elements:

A creative use of perspective and symmetry, with a dashed line separating both sides, suggesting transformation and duality. An isometric architectural style that implies construction and building elements, with chevron-like patterns representing volumetric structures and pavement patterns encompassing the company's activity and service offering.
Dimensions & Packaging: Brand design source files are vector images, which allow the resizing of images without losing quality, or pixelation.
Tags: Balance, Duality, Transformation, Movement, Interdependence, Complementary Forces
Production Technology: Adobe Illustrator, Adobe Fresco, iPad Pro 12", Apple Mac Book Pro
Design Challenge: Finding a balance between the two main components of the visual identity of the logo, while trying to keep it modern, clean, and not cumbersome.
Research: A discovery brief questionnaire was delivered to the client, which allowed us to understand the company's values and characteristics, as well as what they wanted to convey. Once this information was discussed and analyzed between parties, we delivered various design alternatives. These designs were filtered and modified until reaching a final version that the client felt correctly represented what they were looking to achieve for their brand.
Inspiration: Our intent was to represent graphically the company's main service and product offerings, while conveying security and reliability. The name of the company reflects the duality of its main product lines, which at the same time balance and complement each other. We drove inspiration in balanced duality; in the co-existing of these two elements in making the company whole. We found inspiration in duality and balance, complementary forces, interdependence, and transformation; relating to Yin-Yang.
Project Duration: Project started in Bogota, on April of 2024, and was published officially in June 2024
Operation Flow: Brand was designed to be used in various formats. It has multiple versions that make ir flexible enough to be used various mediums and applications to be properly showcased.
Team Members: Pablo Prada Granada