Zoom Catalogus Exhibitionis by Zoltan Berta

Zoom Catalogus Exhibitionis by Zoltan Berta is a highly esteemed winner of the very prestigious 2025 Praemium A' Design Award Argenteum in Typographia Competition Category.

ArgentumTypographia· 2025

Zoom Catalogus Exhibitionis

by Zoltan Berta

Praemium A' Design Award Argenteum Winner in Typographia Category

68,681

Verified Award Winner

Verify Award Status for #169293

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Zoom Catalogus Exhibitionis

Exhibitio Zoom (Museum Ethnographiae, Budapestinum) modum inusitatum ad collectionem musaei adhibet. Structura materiae per mutationes aspectus formatur, res et massas rerum ex novis angulis praesentans. Catalogus hunc modum per diversas solutiones graphicas et compacturae atque impressionis introducere conatur. Spina interior libri ornamentum singulariter generatum pro quoque exemplari exhibet, quod reinterpretatio est motivorum acu pictorum arti populari Hungaricae propriorum. Exhibitio ab art1st Design Studio designata est, designatore principe Daniele Taraczky.

The Recognition

About the Praemium A' Design Award Argenteum

Zoom Catalogus Exhibitionis victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur Zoom Catalogus Exhibitionis opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. Zoom Catalogus Exhibitionis creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Both the exhibition and the book take an unconventional approach, offering a unique perspective on the museum’s collection. The content and visual structure are shaped by shifts in viewpoint, presenting objects and object masses from new angles through exciting and playful solutions. This approach of unrepeatability is reflected in the book’s inner spine, which features a uniquely generated pattern for each copy.
The exhibition designed by art1st Design Studio, lead designer Daniel Taraczky.
Dimensions & Packaging: Dimensions: 225 x 225 mm
232 pages
Tags: book, editorial, catalogue, exhibition, print, generative art, typography, graphic design
Production Technology: Soft cover swiss binding, various inserts in the book block.
Cover: Pergraphica Colours 330g Imperial red
Book Block: Munken Lynx 130g,Glama Basic 110g,Pergraphica Infinite Black 120g
Inspiration: Red is a dominant color in the Hungarian folk art, which also identifies the exhibition's design, similarly with the recurring square shape elements. This is why the book’s design wanted to resemble to an exciting red square. Opening the cover it reveals a stylised decoration on the spine which are the visual reinterpretation of the embroidered motifs typical to the Hungarian folk art. One of the features of the book is these patterns have been uniquely generated for each of the thousand copies.
Project Duration: 2024 Budapest
Team Members: Catalogue Graphic designer: Zoltan Berta
Image Credits: Product photos: Zoltan Berta