Omar Khayyam Series Pegmatum by Vahid Mirzaei

Omar Khayyam Series Pegmatum by Vahid Mirzaei is a highly esteemed winner of the very prestigious 2025 Praemium A' Design Award Argenteum in Graphica Competition Category.

ArgentumGraphica· 2025

Omar Khayyam Series Pegmatum

by Vahid Mirzaei

Client: Vahid Mirzaei Design

Praemium A' Design Award Argenteum Winner in Graphica Category

57,098

Verified Award Winner

Verify Award Status for #169346

View at A' Design Award Press Release Award Badge

Colors

The Design

About Omar Khayyam Series Pegmatum

Omar Khayyam est series pegmatum urbanorum quae poesin poetae Persici Omaris Khayyam exhibent. Pegmata annum nongentesimum septuagesimum quintum a natali poetae celebrant. Unumquodque pegma typographiam Persicam cum translatione Anglica in parte superiore sinistra collocata coniungit. Formae litterarum ex calligraphia Persica classica ductae sunt atque ad legibilitatem in locis publicis frequentibus expolitae. Unumquodque pegma centum quinquaginta ad centum septem centimetra metitur atque coloribus CMYK ad trecenta puncta per unciam utitur. Series in stationibus ferriviae subterraneae aliisque locis publicis Teherani exhibita est.

The Recognition

About the Praemium A' Design Award Argenteum

Omar Khayyam Series Pegmatum victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur Omar Khayyam Series Pegmatum opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. Omar Khayyam Series Pegmatum creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: To commemorate the 975th birth anniversary of Omar Khayyam, this project presents urban posters featuring his timeless poetry. The designs integrate Persian typography with English translations in the upper left, bringing his philosophical reflections to public spaces such as metro stations, buses, and city streets, making his wisdom accessible to all and fostering a cultural dialogue between past and present.
Dimensions & Packaging: 150 cm X 107 cm
CMYK color
300 dpi
Tags: Khayyam, Poster, Calligraphy, Typography, color, life, minimal
Production Technology: The posters utilize digital typography, combining Persian calligraphy with modern graphic design principles. The process involved custom type design, composition refinement, and digital rendering to ensure clarity and aesthetic harmony. The typography is crafted to evoke the elegance of classical Persian script while maintaining legibility for contemporary audiences in public spaces.
Design Challenge: Balancing traditional Persian calligraphy with modern digital typography was a key challenge. Ensuring readability in busy urban settings, maintaining cultural authenticity, and integrating bilingual content harmoniously required meticulous composition. Additionally, adapting the artwork for various public spaces while keeping a cohesive visual identity posed a creative and technical challenge.
Research: Omar Khayyam was a Persian poet, mathematician, and philosopher whose quatrains explore existential themes, fate, and the passage of time. His poetry has influenced visual arts, literature, and philosophy worldwide. In design and typography, his verses inspire expressive forms, merging aesthetic beauty with intellectual depth. This project extends his legacy into public art, engaging new audiences with his profound reflections.
Inspiration: The project was inspired by Khayyam’s timeless wisdom and its relevance to modern life. His poetry explores fate, existence, and the fleeting nature of time, themes that resonate deeply today. The idea of bringing classical Persian literature into contemporary public spaces came from a desire to bridge history, art, and everyday life, creating moments of reflection amid the urban rush.
Project Duration: The project started in February 2023 in Tehran and finished in June 2023 in Tehran, and was exhibited in Metro stations and urban spaces in May 2023.
Operation Flow: The interaction happens as passersby encounter the posters in urban spaces, catching their eye with intricate Persian typography. The key frames include the first glance, where the poetry’s visual elegance intrigues, followed by reading the English translation, offering accessibility. The final frame is reflection, where viewers connect with Khayyam’s words, making his poetry a part of their thoughts and urban experience.
Image Credits: Designed by Vahid Mirzaei