Jo Caupona et Popina by A4DH Branding Services

Jo Caupona et Popina by A4DH Branding Services is a highly esteemed winner of the very prestigious 2025 Praemium A' Design Award Aeneum in Graphica Competition Category.

AesGraphica· 2025

Jo Caupona et Popina

by A4DH Branding Services

Client: A4 Design House

Praemium A' Design Award Aeneum Winner in Graphica Category

15,009

Verified Award Winner

Verify Award Status for #169504

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Jo Caupona et Popina

Jo cenam elegantem tamquam celebrationem gustus, nexuum, et momentorum communicatorum denuo definit. Identitas insignis ad publicum omne alliciendum designata est, a pueris ad avos, dum authenticam et elegantem indolem retinet. In diversitate saporum et nexu affectivo fundata, identitas visualis aestheticam modernam amplectitur. Paletta viridis naturam, incrementum, sustentabilitatemque significat. Graphica illustrativa, ex elementis cibariis et conviviis inspirata, narrationem augent, dum logotypus contemporaneus simplicitatem et audaciam aequilibrat. Eventus est experientia cohaerens per omnia puncta contactus.

The Recognition

About the Praemium A' Design Award Aeneum

Jo Caupona et Popina victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Jo Caupona et Popina rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Jo Caupona et Popina necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: We developed a dynamic visual identity that reflects the vibrant diversity of Jo offerings. The logotype, with its clean yet playful form, mirrors the balance between simplicity and adventure. For Jo, we chose green as the primary brand color, symbolizing both the natural essence of the brand and its commitment to growth and progress. Green evokes freshness and sustainability, aligning perfectly with Jo brand values and its focus on wholesome, quality food.
Dimensions & Packaging: We implemented the designed visual identity across the restaurant packaging, ensuring that each package is crafted from suitable materials such as kraft paper, cardboard, or wax paper based on its function.
Tags: rebranding, brand identity, identity design, logo redesign, visual language
Production Technology: Our design approach focused on creating contrast within visual forms, combining organic shapes with structured design elements. This interplay of form and function helped us communicate a sense of balance, where natural inspiration meets modern execution.
The result is a fresh and inviting brand identity that not only reflects Jo values but also sets the tone for an engaging and memorable customer experience across all brand touch points.
Design Challenge: The challenge was to craft a brand identity and spatial experience that resonated with a diverse audience; from children to grandparents, without sacrificing authenticity or sophistication. The core concept revolved around flavor diversity, freshness, and emotional connection, ensuring that every dish and every moment at Jo felt special.
Research: Jo cafe and restaurant was one of the first brands that set out to redefine the experience of fine dining, creating a space where food is more than just nourishment. it is a celebration of taste, connection, and shared moments.
Inspiration: The visual identity of Jo incorporates illustrative graphics inspired by key elements of the dining experience. We drew on forms and shapes from food ingredients, tableware, and restaurant objects to create a visual storytelling approach that enhances brand recognition. These elements contribute to building a cohesive and dynamic brand world, where every graphic element serves a purpose in conveying Jo narrative.
Project Duration: The project started in Sep 2024 in Tehran and finished in Nov 2024 in Tehran, and was launched in Jan 2025.
Operation Flow: A modern aesthetic was a priority throughout the design process. We ensured that all visual forms, from illustrations to graphic motifs, maintained a contemporary feel. This modernity extends into the brand typography as well. The type design features clean lines and thoughtful contrasts, adding depth and visual interest to the overall brand presentation.
Team Members: Creative Director: Mehdi Javadinasab

Design Director: Amir Asgharzadeh

Graphic Designers: Amir Asgharzadeh, Mohammad Rajabi, Sepideh Chamani, Matin Etedal

Design QC: Vida Valizadeh

Motion Designers: Pariya Tabrizi

Ui/Ux Designer: Fatemeh Abbasi

Project Manager: Zahra Hashemi

Account Director: Baha Khatambakhsh

Account Executive: Ghazal Babajani