Cheetos Cheesy Verse 2024 Munus Praecipuum: Expositionis Design Immersiva by PepsiCo Design and Innovation

Cheetos Cheesy Verse 2024 Munus Praecipuum: Expositionis Design Immersiva by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2025 Praemium A' Design Award Ferreum in Designatio Interior Competition Category.

FerrumInterior· 2025

Cheetos Cheesy Verse 2024 Munus Praecipuum: Expositionis Design Immersiva

by PepsiCo Design and Innovation

Praemium A' Design Award Ferreum Winner in Interior Category

18,344

Verified Award Winner

Verify Award Status for #169566

View at A' Design Award Press Release Award Badge

Colors

The Design

About Cheetos Cheesy Verse 2024 Munus Praecipuum: Expositionis Design Immersiva

Textus Libri: Cheetos Cheesy Verse MMXXIV est experientia expositionis immersiva in urbe Mexico creata. Tertia editio proiecti mense Iulio MMXXIV aperta est et a persona notae Chester Cheetah praesentata. Consilium visitatores invitat ut decem experientias separatas explorent, quaeque ad diversum cibum Cheetos alligata, inter quas Torciditos, Bolitas, Colmillos, Flamin Hot, Poffs et Popcorn. Quodque spatium proprium thema et proprium characterem habet. Oblectatio, vestitus, et cibus tria themata centralia totius consilii sunt.

The Recognition

About the Praemium A' Design Award Ferreum

Cheetos Cheesy Verse 2024 Munus Praecipuum: Expositionis Design Immersiva victor est Praemii A' Design Award Ferreum, honoris amplissimi formis bonis dati, quae postulatis professionalibus et industrialibus ab creationibus bene formatis exspectatis satisfaciunt. Victores Ferrei magnam peritiam, altam specializationem, intellectum periti et facultatem creandi auctorum suorum ostendunt. Exspectatur Cheetos Cheesy Verse 2024 Munus Praecipuum: Expositionis Design Immersiva creationem multum aestimatam, admiratam et carissimam, practicam et novam fore. Haec forma Ferreo victa optimas industriae consuetudines integrat et proprietates technicas idoneas, cum scientia et talento coniunctas, habet. Cheetos Cheesy Verse 2024 Munus Praecipuum: Expositionis Design Immersiva ob diligentiam suam honoratur et ad vitae qualitatem emendandam formatum est, ut mundum meliorem reddere iuvet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In July 2024, mischievous Chester Cheetah opened a portal to the different worlds of Cheetos. The fun, famous feline presented the third edition of the Cheetos Cheesy Verse, an immersive experience created by our team in Mexico City. This year, the Cheetos Cheesy Verse was back and cheesier than ever. We wanted the immersive experience to be bigger than previous years, so we invited the Cheetos faithful to explore the world of Cheetos through 10 unique experiences.
Inspiration: Inspired by the unique personalities within the Cheetos portfolio, we created a universe of different flavors and different worlds. Each Cheetos snack — Torciditos, Bolitas, Colmillos, Flamin' Hot, Poffs, and Popcorn — had its own experience, always with a gravitational pull toward entertainment, fashion, and food, the centers of gravity in the Cheetos Cheesy Verse.

Read the Press Release