Argentum Publicitas · 2025
Gatorade Rookie Bottle Lagoena Aquae Isolata
by PepsiCo Design and Innovation
- Praemium A' Design Award Argenteum 2025 in Publicitas
- Estimated Number of Design Views: 22,949
- Verification code 39EBF080AB · Verify this award
Colors
About Gatorade Rookie Bottle Lagoena Aquae Isolata
Lagoena Gatorade Rookie est lagoena aquae ex chalybe immaculato isolata, athletis iuvenibus destinata. Magnitudo minuta facilius a pueris tenetur et ex ea bibitur. Ansa gestandi insita mobilitatem sustinet, et testa contusionibus resistens lagoenam lapsam tuetur. Operculum cum fistula stillicidiis obstans effusiones coercet. Interior pars ex chalybe immaculato duplici pariete plus quam viginti quattuor horas isolationis praebet. Hoc consilium sententiis parentum athletarumque iuvenum adhibitis elaboratum est, qui mobilitatem, durabilitatem et facilitatem purgandi praecipuas necessitates esse indicaverunt.
About the Praemium A' Design Award Argenteum
Gatorade Rookie Bottle Lagoena Aquae Isolata victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur Gatorade Rookie Bottle Lagoena Aquae Isolata opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. Gatorade Rookie Bottle Lagoena Aquae Isolata creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.
Press Kit
- Unique Properties
- In February 2024, we launched The Gatorade Rookie Bottle, a new stainless steel bottle designed to meet the unique needs of younger competitors. Because their thirst is different, the Rookie Bottle needed to be different. To perfect the new design, we took feedback and insights directly from parents and their youth athletes. With their help, we identified three crucial features and functions: mobility, durability and cleanability.
- Inspiration
- When it comes to hydration, kids don't need as much volume; likewise, the larger size makes it harder for them to hold and drink from larger bottles. Even aspiring athletes tend to drop their bottles often, so we created a durable design, complete with a built-in carrying handle and dent-resistant shell that protects the bottle from drops. Plus, we added a leak-proof straw cap to minimize spills, and a double-wall stainless steel interior that provides more than 24 hours of insulation.
