Espada Selvagem Identitas Visualis by Pedro Panetto is a highly esteemed winner of the very prestigious 2025 Praemium A' Design Award Aeneum in Graphica Competition Category.
AesGraphica· 2025
Espada Selvagem Identitas Visualis
Client: Pedro Panetto
Praemium A' Design Award Aeneum Winner in Graphica Category
Verified Award Winner
Verify Award Status for #170535The Design
About Espada Selvagem Identitas Visualis
Espada Selvagem est identitas visualis pro consociatione artis gladiatoriae medii aevi in Brasilia constituta. Formatio bestiis heraldicae antiquae inspiratur, modo autem moderno interpretata. Iaguarus electus est quia animal in Brasilia nativum est et celeritatem, vim atque aemulationem significat. Maculae iaguari ex circulis efficiuntur, qui etiam sensum motus creant. Designatio proportionem sectionis aureae sequitur. Symbolum forma vectoria constructum est, ita ut identitas vestibus, insignibus, libris, numismatibus, vexillis et instrumentis retis socialis variis magnitudinibus applicari possit.
The Recognition
About the Praemium A' Design Award Aeneum
Espada Selvagem Identitas Visualis victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Espada Selvagem Identitas Visualis rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Espada Selvagem Identitas Visualis necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Inspired by the beasts of ancient Heraldry with a modern reinterpretation, the chosen animal was a jaguar because we are talking about a Brazilian brand. In addition to the regional context, the jaguar represents speed, energy, and competitiveness.
It is filled with balls that represent its spots, but in addition to that, the way it is filled also conveys a sense of movement. - Dimensions & Packaging
- The jaguar design follows the mathematical rule of the golden ratio: 1.618...
The entire project is in vector format, so it can be adapted to any size and proportion. - Tags
- Visual Identity, Logo, Symbol, Heraldic, Movement, jaguar, animal, fencing, sword,
- Production Technology
- The Visual Identity was created using a design methodology that aims to structure the project in 3 pillars: practical, aesthetic and symbolic function.
The goal was to create a brand that is visually interesting, with senses that could connect with the universe of this type of fencing. And at the same time, a brand that was applicable in different contexts, without being minimalist, though. - Design Challenge
- The main challenge that we had to overcome was to create a Visual Identity that was not minimalist, but that worked well in different applications and in smaller sizes.
The solution was to develop a symbol that could be transformed, creating a varied visual identity system that could be used in any size without losing its recognition. - Research
- Movement, speed, tactical ability, sharpness and focus were the abstract concepts of the project briefing.
The jaguar was chosen as a symbol that perfectly conveys these elements.
It has also connected with the historical European heritage of heraldry, combined with the animal that is original from Brazil (the club's location). - Inspiration
- Visual identity for a medieval fencing club.
The logo and symbol are very flexible in terms of use. You can use the same symbol in different formats and contexts without losing characteristics of recognition.
It is a brand that represents a sport that calls for tradition, a brand that connects the current and modern sport with a legacy from the Middle Ages. - Project Duration
- This project started years ago in 2019, but then we had to pause it and it was only completed in 2024 in Vitória, a city in Brazil.
- Operation Flow
- The logo is used by users in the contexts of application on uniforms, patches, textbooks, medals, social networks and other things such as flags.
In each context it can be used in a different way.
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