Avesta Branding System Systema Identitatis by Daniel da Hora

Avesta Branding System Systema Identitatis by Daniel da Hora is a highly esteemed winner of the very prestigious 2025 Praemium A' Design Award Ferreum in Graphica Competition Category.

FerrumGraphica· 2025

Avesta Branding System Systema Identitatis

by Daniel da Hora

Client: Lefil Company

Praemium A' Design Award Ferreum Winner in Graphica Category

10,945

Verified Award Winner

Verify Award Status for #170539

View at A' Design Award Press Release Award Badge

Colors

The Design

About Avesta Branding System Systema Identitatis

Forma visionem, ductum et innovationem societatis complectitur, dum simul nota incremento perpetuitatique intenta est. Sono forti ac eleganti, forma ipsum mercatum immobiliarium societatum Brasiliensem incarnat, imaginem auctoritatis strategiaeque proiciens. Efficientiam et innovationem coniungit, aptaque est imagini visuali societatis principis.

The Recognition

About the Praemium A' Design Award Ferreum

Avesta Branding System Systema Identitatis victor est Praemii A' Design Award Ferreum, honoris amplissimi formis bonis dati, quae postulatis professionalibus et industrialibus ab creationibus bene formatis exspectatis satisfaciunt. Victores Ferrei magnam peritiam, altam specializationem, intellectum periti et facultatem creandi auctorum suorum ostendunt. Exspectatur Avesta Branding System Systema Identitatis creationem multum aestimatam, admiratam et carissimam, practicam et novam fore. Haec forma Ferreo victa optimas industriae consuetudines integrat et proprietates technicas idoneas, cum scientia et talento coniunctas, habet. Avesta Branding System Systema Identitatis ob diligentiam suam honoratur et ad vitae qualitatem emendandam formatum est, ut mundum meliorem reddere iuvet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Avesta represents a bold fusion of vision, leadership, and innovation, establishing itself as a brand committed to progress and sustainability. With a sophisticated and commanding presence, Avesta mirrors the Brazilian corporate real estate landscape, conveying strength, strategy, and foresight. Seamlessly blending efficiency with innovation, Avesta is poised to redefine the industry with agile, forward-thinking, and sustainable solutions.
Dimensions & Packaging: Various:
1 - visit card: 8,5x5cm;
2 - office paper: 21x29,7cm
3 - small envelope: 23x11cm
4 - Big envelope: 23x31cm
Tags: Real-estate, corporate market, new business, graphic design
Production Technology: As it’s a branding system, we used the regular tools for graphic design and illustration.
Design Challenge: By bringing the brand closer to this scenario, the message conveyed is one of solidity, permanence and balance. Just as the basalt hills were sculpted with precision by the action of nature, the brand seeks to reflect meticulous care in every detail of its projects, supporting business strategies on safe and rigorous bases.

Furthermore, the continuous beauty of these formations communicates intelligence and order, attributes that reinforce the company’s positioning as a reliable partner in the creation of spaces planned with vision and creativity.

Inspired by the basalt hills of Ireland, the logo embodies a symbol of robustness, longevity and natural design, aligning with the brand’s core values and its commitment to building solid paths to success for its clients.
Inspiration: Because the company will serve as a hub for the Brazilian real estate market, including bringing foreigner investments, the visual choice was inspired by the iconic basalt formations that occurred in Ireland. These natural structures, formed millions of years ago by volcanic processes, symbolize the perfect integration between the strength of nature, the harmony of forms and stability over time.
Project Duration: The project started in September 2024 in Recife, Brazil, and it was finished (approval) by January 2025.
Image Credits: Image # 1: Daniel da Hora (Chief Design Officer), 2025.
Image # 2: Daniel da Hora (Chief Design Officer), 2025.
Image # 3: Daniel da Hora (Chief Design Officer), 2025.
Image # 4: Daniel da Hora (Chief Design Officer), 2025.
Image # 5: Daniel da Hora (Chief Design Officer), 2025.