Honki Factory Identitas Visualis ab Daichi Takizawa

Opus Honki Factory Identitas Visualis a designatore Daichi Takizawa est victor maxime honoratus praemii praestigiosissimi 2025 Praemium A' Design Award Argenteum in Categoria Certaminis Graphica.

ArgentumGraphica· 2025

Honki Factory Identitas Visualis

a Daichi Takizawa

Cliens: Honki Factory Co.,Ltd

Victor praemii Praemium A' Design Award Argenteum in Categoria Graphica

60,420

Victor Praemii Verificatus

Verifica Statum Praemii pro #170847

Visita Situm Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Honki Factory Identitas Visualis

Conceptus est Via Aperienda, Modo Honki. Id definit Honki ut Serietatem, scopum clarum habere et gradus concretos ad eum capere. Qui modum structuratum evolutionis negotiorum dominantur eo uti possunt ad novas vias creandas. Desiderium multos homines Honki fovendi repraesentatur in compagine litterae H, structuram significante, et in logotypo, ab officina inspirato, productionem repraesentante. Designatio variabilis symboli et characterum adaptabilitatem per omnes industrias campusque reflectit.

Agnitio

De Praemium A' Design Award Argenteum

Honki Factory Identitas Visualis victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur Honki Factory Identitas Visualis opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. Honki Factory Identitas Visualis creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: The logo reflects the concept of a "Establishing entrepreneurship training centers" where various people, both corporate and individual, can learn about entrepreneurship and increase the number of people willing to take on challenges. The logo was inspired by the "frame" representing the shape of new businesses and the "factory" symbolizing production. The adaptable "H" shaped symbol mark and the variable design of the logotype express that the company can support any type of business.
Dimensiones et Involucrum: The visual design was created using Adobe Illustrator, and the corporate font was made with the font creation software Glyphs.
Notulae: VI, Visual Identity, Logo, Symbol, Corporate font, Poster, Website, Stationery, Variable
Technologia Productionis: "Honki" means "Seriousness," and its passion and spirit of challenge are represented by the bold color red. Both the symbol mark and logotype have a variable design, showing that Honki Factory's services can adapt to any business size or industry. The symbol mark features an open door shape within the frame, symbolizing new opportunities for all companies.
Provocatio Designandi: The biggest challenge was how to implement the newly created visual identity. The company's members are not designers, and the application they use most is PowerPoint. To make the VI easy to use, we created PowerPoint templates where users only need to replace text. We also predefined the corporate fonts and colors. Background images for video conferencing and business cards were designed to allow simple text updates, ensuring that anyone can effectively represent Honki Factory Co.,Ltd's corporate identity, regardless of their role.
Investigatio: I focused on enhancing the quality of the details. The logo was carefully examined for aspect ratio, the thickness of vertical and horizontal strokes, and optical balance. For the corporate font, in addition to optical adjustments, each character's width and side spacing were precisely calculated. Over 500 test patterns were evaluated during this process. As a result, I won the Silver Award at the Graphis Design Awards 2025 (USA) and were featured in the Japan Typography Yearbook 2025, enhancing Honki Factory Co.,Ltd's brand value.
Inspiratio: Honki Factory needed to update its visual identity to achieve its vision of "Establishing entrepreneurship training centers." The specific goals were to gain credibility from large corporations and to enhance the company's branding for recruitment. Therefore, a visual identity that represents the company's vision was essential.
Duratio Operis: This project started in June 2022 and was completed in March 2024.
Cursus Operationis: After changing the visual identity, despite having only about 10 employees, the company secured service agreements with over 30 major Japanese corporations within a year. This proves that the visual identity is effective and gives large companies a sense of trust and credibility.
Agnitiones Imaginum: Image #1, Art director Daichi Takizawa, Corporate Logo , 2024
Image #2, Art director Daichi Takizawa, Corporate Font, 2024
Image #3, Art director Daichi Takizawa, Website, 2024
Image #4, Art director Daichi Takizawa, Name card, 2024
Image #5, Art director Daichi Takizawa, Poster, 2024