Powerbuilding Identitas Notae by Anton Bukoros

Powerbuilding Identitas Notae by Anton Bukoros is a highly esteemed winner of the very prestigious 2025 Praemium A' Design Award Aeneum in Graphica Competition Category.

AesGraphica· 2025

Powerbuilding Identitas Notae

by Anton Bukoros

Praemium A' Design Award Aeneum Winner in Graphica Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Powerbuilding Identitas Notae

PowerBuilding est propositum exercitationis e Novo Eboraco quod scientiam et exercitationem coniungit. Systema visuale elementis graphicis innititur: circuli nutritionem repraesentant, lineae fractae sanitatem symbolizant, et lineae rectae fortitudinem designant. Conformatio duos typos litterarum miscet: typum technologicum monospatiatum et typum crassum grotescum, potestatem repraesentantes. Scala colorum gradationi a rubro ad caeruleum innititur, adiuvans notam inter solutiones communes in industria athletica Civitatum Foederatarum eminere. Exitus est identitas visualis congruens, per media digitalia typographicaque scalabilis.

The Recognition

About the Praemium A' Design Award Aeneum

Powerbuilding Identitas Notae victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Powerbuilding Identitas Notae rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Powerbuilding Identitas Notae necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: PowerBuilding is a fitness project based in New York, with a mission to integrate science and strength training. It includes a physical gym space, a mobile application, personal trainers, and more. The core focus lies in tracking workouts, health status, and nutrition using data-driven methods to provide personalized recommendations.

As a result, the visual identity emphasizes graphics that represent these three pillars: circles symbolize nutrition, zigzag lines reflect health, and straight lines stand for strength training. Two contrasting typefaces were combined — a bold, extended grotesque to convey power and stability, and a monospaced, tech-inspired font to highlight the scientific approach. The client insisted on using red and blue colors; however, these were already widely used across the U.S. fitness market. The proposed solution was to apply a gradient — a graphic technique that distinguishes PowerBuilding from its competitors. The outcome is a cohesive digital and brand identity.
Tags: Identity, Logo, Sport, Brand Identity
Production Technology: Digital printing
Design Challenge: A thorough analysis was conducted during the development of the project, including market and competitor research. In-depth interviews were held with representatives of the target audience to explore their needs, pain points, and challenges. This process helped shape a cohesive and relevant visual identity, along with compelling copy for effective communication.
Research: During the project, research was conducted on the client’s business, its market, competitors, and target audience. The goal was to identify unique characteristics that could serve as the foundation for building a recognizable brand identity. The research included desk research and interviews. Participants included business owners and respondents (potential users of the business). The results revealed insights and pain points of athletes, which formed the basis for the brand messaging and communication design. The visual identity was also developed based on these findings.
Inspiration: PowerBuilding was inspired by a scientific, data-driven approach to training that combines research with athletic performance. Its visual identity is grounded in laboratory aesthetics, symbolizing experimentation and precision. Inspiration was drawn from technological interfaces, superhero films, and space exploration to make the project both functional and engaging.
Project Duration: This project began in November 2020 and was completed in January 2021. The work was carried out in Kyiv, Ukraine. The customer was located in New York, USA.
Operation Flow: My project is a brand identity. It provides direct value both to the business owner and the company’s clients.
For the business, it helps communicate meaning and key messages, attract attention, and stand out from competitors.
For users, the brand identity ensures clear and high-quality delivery of relevant and important information.
Team Members: Anton Bukoros
Image Credits: Image #1: Photographer Lorenzo Fattò Offidani (Unsplash Free to use), Variations, 2020. ]
Image #2, It is free to use mock up (photorealistic graphic design)
Image #3, It is free to use mock up (photorealistic graphic design)
Image #4: Photographer Anton Bukoros
Image #5: Photographer Anton Bukoros