Ghaffari Taberna Expositionis by Mohammad Hakiminia is a highly esteemed winner of the very prestigious 2025 Praemium A' Design Award Argenteum in Nundinae Competition Category.
ArgentumNundinae· 2025
Ghaffari Taberna Expositionis
Client: Ghaffari Chemical Industries Corp.
Praemium A' Design Award Argenteum Winner in Nundinae Category
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- Verified Award Winner
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The Design
About Ghaffari Taberna Expositionis
Ghaffari est taberna expositionis pro societate industriarum chemicarum designata. Taberna quadringentos metros quadratos in Aula Sexta Centri Expositionis Internationalis Teherani occupat. Murus televisificus magnus secundum axem primarium loci positus est et varia argumenta notae commercialis exhibet. Quadrum recessum est, quod finem inter tabernam et porticum publicum denuo definit et aream transitoriam scaenae similem format. Pars axis reliqua pro aditu principali servit. Taberna etiam spatium studii pro demonstrationibus productorum, aream colloquiorum et locum photographicum continet.
The Recognition
About the Praemium A' Design Award Argenteum
Ghaffari Taberna Expositionis victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur Ghaffari Taberna Expositionis opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. Ghaffari Taberna Expositionis creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- By recessing the TV wall, the boundary between the booth and the public corridor was redefined, creating a stage-like area that acted as a transitional space. This strategic move also ensured that the remaining portion of the primary axis functioned as the primary entrance to the booth.
- Dimensions & Packaging
- The exhibition booth for Ghafari Chemical Industries was a 400-square-meter project located in Hall 6 of the Tehran International Exhibition Center
- Tags
- Ghaffari, Exhibition, Design, Architecture
- Production Technology
- The core idea of the project was to place a large TV wall along the primary axis of the site. This screen serves as a dynamic visual element for presenting the brand’s diverse content.
- Design Challenge
- The main design challenge is how to create a space that not only meets the functional requirements of an exhibition booth but also incorporates the spatial qualities of an inviting environment for two distinct audience groups—sometimes with conflicting needs—within a unified and cohesive design
- Research
- • A studio-like space for product testing and new product demonstrations
• An area for interviews
• A designated spot for photo opportunities and brand engagement - Inspiration
- The primary design challenge was to create a space that could simultaneously attract general visitors and high-profile clients.
- Project Duration
- The project started in January 2025 in Tehran and finished in January 2025 in Tehran, and was exhibited in Tehran International Exhibition in January 2025.
- Operation Flow
- On its sixtieth anniversary, Ghafari chemical industries underwent a significant transformation, including rebranding, revamping its visual identity and packaging, and launching new products, all of which needed to be highlighted at the exhibition.
- Patents
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- Image Credits
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