Tels Cargo Nota Mercatoria by Nargiza Usmanova

Tels Cargo Nota Mercatoria by Nargiza Usmanova is a highly esteemed winner of the very prestigious 2025 Praemium A' Design Award Ferreum in Publicitas Competition Category.

FerrumPublicitas· 2025

Tels Cargo Nota Mercatoria

by Nargiza Usmanova

Client: TELS Cargo

Praemium A' Design Award Ferreum Winner in Publicitas Category

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Verified Award Winner

Verify Award Status for #172023

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Colors

The Design

About Tels Cargo Nota Mercatoria

Tels Cargo est nota mercatoria societati Europaeae vecturae, in onere automobilistico versanti, creata. Logotypum typographiam originalem, colorum tabulam et signum quinque-lineatum tabulae stipatoriae servat, ut agnitio maneat. Elementum circulare solem et lucem repraesentat. Litterae G et O in verbo "Cargo" coniunctae sunt ut motus significetur. Haec nota formis autocarrorum, ephemeridibus muralibus, instrumentis officii, chartis gratulatoriis, lagunculis aquae, sacculis, horologiis muralibus, stationibus expositionis et donis applicatur. Tabula colorum grisea et aurantiaca speciem modernam et professionalem sustinet.

The Recognition

About the Praemium A' Design Award Ferreum

Tels Cargo Nota Mercatoria victor est Praemii A' Design Award Ferreum, honoris amplissimi formis bonis dati, quae postulatis professionalibus et industrialibus ab creationibus bene formatis exspectatis satisfaciunt. Victores Ferrei magnam peritiam, altam specializationem, intellectum periti et facultatem creandi auctorum suorum ostendunt. Exspectatur Tels Cargo Nota Mercatoria creationem multum aestimatam, admiratam et carissimam, practicam et novam fore. Haec forma Ferreo victa optimas industriae consuetudines integrat et proprietates technicas idoneas, cum scientia et talento coniunctas, habet. Tels Cargo Nota Mercatoria ob diligentiam suam honoratur et ad vitae qualitatem emendandam formatum est, ut mundum meliorem reddere iuvet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: TELS Cargo is a well-established brand in the European transportation market, clearly focusing on automotive cargo transportation. Our team led the brand identity transformation, starting with the logo redesign, ensuring continuity while reinforcing the company’s new direction. Beyond the logo, we developed a comprehensive brand identity, including truck decals, promotional materials, and an exhibition stand design, creating a cohesive and powerful visual presence.
Dimensions & Packaging: The following products were created: logos and identities, truck designs, wall calendars, office supplies, greeting cards with envelopes, water bottles, stand designs, bags, wall clocks, as well as gifts and souvenirs.
Tags: Branding, Identity, Graphic design, Logo design, Visual design
Production Technology: All advertising product layouts are created using graphic design software.
Design Challenge: The hardest part of this design activity was integrating the TELS Group's historical brand legacy with TELS Cargo's new strategic direction. This process faced creative challenges such as balancing tradition with innovation. Internally, the historical significance and social identity of the brand were pivotal, while externally, legal constraints, production capabilities, tech advancements, and access to information posed additional hurdles.
Research: A dynamic, modern visual style was crafted for TELS Cargo, reflecting professionalism and forward thinking. Conceptual imagery with a tech-inspired touch emphasized innovation and movement in transportation. A gray and bold orange palette reinforced the brand's identity, with orange symbolizing sun, light, and optimism. The design balanced energy, confidence, and a sleek, stylish aesthetic.
Inspiration: The inspiration for the new company logo retains key elements of the TELS brand – its typography, colour palette, and signature five-stripe graphic symbolizing a pallet (a skid) – to ensure continuity and recognition. To reflect dynamism and harmony, we introduced a circular element representing the sun and light. A unique touch is the seamless connection between 'G' and 'O' in Cargo, subtly reinforcing movement, as 'GO' signifies motion and progress.
Project Duration: The project began at the start of 2022 and was completed by the end of 2023 in Toronto.
Operation Flow: All advertising products were developed to enhance the company’s image and build customer trust, while also fulfilling the company’s daily office and communication needs.
Patents: Copyrights belong to Nargiza Usmanova, 2024 and NUMZ Graphics.
Image Credits: Image #N1 : Photographer Maxim Zinchuk
Image #N2 : Photographer Maxim Zinchuk
Image #N3 : Photographer Maxim Zinchuk
Image #N4 : Photographer Maxim Zinchuk
Image #N5 : Photographer Maxim Zinchuk