Geneus DNA and Gatta Interior Tabernae Venditoriae, Interior Cauponae ab After Design Living and Space Co.,Ltd.

Opus Geneus DNA and Gatta Interior Tabernae Venditoriae, Interior Cauponae a designatore After Design Living and Space Co.,Ltd. est victor maxime honoratus praemii praestigiosissimi 2025 Praemium A' Design Award Argenteum in Categoria Certaminis Designatio Interior.

ArgentumInterior· 2025

Geneus DNA and Gatta Interior Tabernae Venditoriae, Interior Cauponae

a After Design Living and Space Co.,Ltd.

Cliens: After Design Living and Space Company Limited

Victor praemii Praemium A' Design Award Argenteum in Categoria Interior

27,353

Victor Praemii Verificatus

Verifica Statum Praemii pro #172873

Visita Situm Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Geneus DNA and Gatta Interior Tabernae Venditoriae, Interior Cauponae

Geneus DNA et Gatta est interior tabernae multiplicis usus, quae ministeria probationis geneticae personalis cum caupona coniungit. Nomen Gatta ex quattuor basibus DNA, id est A, C, G et T, oritur, valetudinem personalem significans. Opus duas unitates contiguas sex metrorum in quinque occupat, sexaginta metra quadrata in summa efficiens. Una pars probationem geneticam praebet, altera vero potionem coffeae ministrat. Chalybs immaculatus, polycarbonas perlucidum, lineae curvae et illuminatio taeniarum LED speciem futuri temporis creant. Dispositio aperta visitatores a scientia ad commoditatem ducit, ita ut probatio minus terribilis videatur.

Agnitio

De Praemium A' Design Award Argenteum

Geneus DNA and Gatta Interior Tabernae Venditoriae, Interior Cauponae victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur Geneus DNA and Gatta Interior Tabernae Venditoriae, Interior Cauponae opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. Geneus DNA and Gatta Interior Tabernae Venditoriae, Interior Cauponae creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: This interior concept integrates Geneus DNA’s personalized genetic services and GATTA Café, reflecting the brand’s innovation and accessibility. "GATTA" derives from the four DNA bases—A, C, G, T—symbolizing personalized health. Like DNA, the design adapts and merges functions dynamically, aligning with the brand’s focus on precision. Minimalist lines, clean details, and a futuristic palette express the brand’s ethos, connecting science with lifestyle.
Dimensiones et Involucrum: The project consists of two adjacent units, each measuring 6x5 meters, totaling 60 square meters. One side houses Geneus DNA, offering personalized genetic testing services, while the other is GATTA Café, a lifestyle-driven coffee shop. Though distinct in function, both spaces are unified through design to make the experience feel less intimidating, creating a seamless blend of science and lifestyle.
Notulae: Retail Design, Geneus DNA, Gatta Cafe, Shop design, Store Design, After Design Living and Space, After Design Studio, Montfort del Rosario School of Architecture and Design, AAU
Technologia Productionis: The design uses stainless steel, transparent polycarbonate, and curved lines to create a sleek, modern aesthetic that immerses visitors into the world of GATTA. LED strip lighting enhances the futuristic vibe, while the open layout adds functionality and visual appeal. The aroma of expertly crafted coffee fills the air, enhancing the experience. Every element is designed to make customers feel as though they’ve stepped into a world of innovation, leaving them with a lasting desire to return.
Provocatio Designandi: The project faced several challenges: merging diverse functions in one space, balancing a bold brand vision with budget limits, and complying with strict mall rules such as height restrictions and visibility. We also had to ensure the design stood out without blocking nearby shops. New materials required on-site experimentation, and the client initially rejected the concept for feeling unwelcoming. With clear explanation and teamwork, we earned approval and completed the build within tight, nighttime-only hours.
Investigatio: This research combined in-depth brand analysis with user behavior studies to craft a space where advanced health tech meets everyday familiarity. Using interviews, surveys, and customer journey mapping, we uncovered key barriers—intimidation, inaccessibility, and unfamiliarity. By integrating these insights, the design transforms a clinical service into a lifestyle experience, enhancing engagement, supporting business growth, and redefining how society interacts with personalized healthcare
Inspiratio: Inspired by the potential of personalized health, we envisioned a space where advanced genetic science is reimagined through design. The idea began with the challenge of making DNA testing feel less intimidating. By pairing it with a familiar café experience and drawing from the futuristic themes of the film Gattaca, we created a concept that transforms scientific exploration into a bold, engaging spatial narrative that sparks curiosity and connection
Duratio Operis: The store, located on the G-floor of Seacon Square Mall in Srinakarin, Bangkok, Thailand, began construction in November 2023 and was completed in December 2023, taking approximately one month. Positioned in the central void of the mall, the shop benefits from high visibility, making it an eye-catching spot for visitors. The strength of the branding and design is so impactful that the mall invited the store to occupy this prime location, aiming to drive foot traffic and attract customers to the mall. This second branch follows the success and strong interest of the first location.
Cursus Operationis: This space operates as a dynamic fusion of two distinct functions—Geneus DNA store and GATTA Café—creating a seamless, interactive experience. The design transforms through adaptable layouts and precise material choices, guiding visitors from scientific discovery to lifestyle comfort. Key frames include the welcoming café area and the informative DNA zone, where customers engage in a personalized journey. The integration of technology, design, and ambiance ensures an optimized, memorable experience, fostering deeper engagement.
Patentes: After Design Living and Space Co.,Ltd., 2025
Membra Turmae: Interior designer: Mr. Vacharapon Saetung
Interior designer: Ms. Jittsuphang Virachditchaphong