Piggy Express Notae Personae Designatio ab Du Qingyu and Dong Xiuxiu

Opus Piggy Express Notae Personae Designatio a designatore Du Qingyu and Dong Xiuxiu est victor maxime honoratus praemii praestigiosissimi 2026 Praemium A' Design Award Aeneum in Categoria Certaminis Graphica.

AesGraphica· 2026

Piggy Express Notae Personae Designatio

a Du Qingyu and Dong Xiuxiu

Cliens: Piggy Express Creative Design Team

Victor praemii Praemium A' Design Award Aeneum in Categoria Graphica

8,918

Victor Praemii Verificatus

Verifica Statum Praemii pro #173387

Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Piggy Express Notae Personae Designatio

Piggy Express est designatio personae notae pro ministerio vecturae arcessendae creata. Persona iconem porcelli e signo notae in comitem itineris amicum evolvit. Ratio colorum alta saturatione conspicuitatem visualem quadraginta duobus centesimis auget, et adumbratio sui iuris personam per omnia media agnoscibilem servat. Animationes usores per opera ducunt, qualia sunt tesserarum redemptio et itineris observatio. Persona per triginta orbes iterationis formarum expolita est atque cum plus quam centum usoribus in urbibus Sinensibus probata.

Agnitio

De Praemium A' Design Award Aeneum

Piggy Express Notae Personae Designatio victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Piggy Express Notae Personae Designatio rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Piggy Express Notae Personae Designatio necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: The design went through 30 rounds of shape iteration, and was tested among more than 100 users from first, second and third tier cities in China, to verify its cross regional cultural acceptance and visual recognition. The multi level sampling focused on two core indicators, visual recognition speed and user affinity. Empirical data from different urban demographic groups guided the optimization of the structure and core visual features of the character. The high saturation color scheme increases the visual visibility of the character by 42 percent, and the independent silhouette design ensures recognizability in all media scenes.
Dimensiones et Involucrum: The sizes depend of the media where it is applied
Notulae: Brand Character Design, Visual Identity Design, Visual Communication, IP, Emotional Brand, Gamified Experience, User Research, Commercial Conversion
Technologia Productionis: The visual system is made with Adobe Creative Suite, Cinema 4D, and Octane Render, with standardized specifications to ensure IP consistency and extensibility across digital, physical, and vehicle media, solving industry adaptation problems.
Provocatio Designandi: The core challenge of this project is to transform static brand visual symbols into a complete brand character IP with emotional value. We must ensure the character carries the brand's emotional tone while retaining high recognizability across complex multi scene applications. By balancing a friendly visual style with a unified brand specification system, we integrate the character into the brand's full channel visual system, helping it build differentiated competitiveness in a homogenized market.
Investigatio: This study addresses the emotional coldness and functional homogenization in the ride hailing sector. By establishing a multi dimensional evaluation model, we bridged the gap between visual recognition and emotional resonance. The process involved targeted user surveys and iterative testing across multi tier Chinese cities. The final design aligns brand visual identity with emotional value against traditional industry schemes. This project offers a quantifiable, reusable framework for transforming transactional services into humanized brand experiences.
Inspiratio: The ride hailing industry is highly homogenized, with most brands prioritizing functional efficiency over emotional connection with users, leading to generally low user brand affinity. This project was created to fill this gap. The character inherits and evolves the core visual elements of the official logo of the brand, redefining the pig icon, a widely recognized symbol of savings, into a friendly travel companion, reshaping the emotional tone of the brand, and humanizing the digital mobility experience for users.
Duratio Operis: Launched in Beijing in 2024, the project continues to iterate across multiple scenarios including digital interfaces, vehicle livery, and collaborative activities.
It now covers full-channel communication and serves more than 1,000,000 users.
Cursus Operationis: The Brand Character functions as a living interface element. Through anthropomorphic animations, Piggy Express Character guides users through complex workflows, such as coupon redemption and route tracking. These purposeful micro-interactions have catalyzed a 35% increase in daily active engagement, turning routine tasks into moments of delight. The derivative ecosystem, covering both physical and digital touchpoints, maintains a positive sentiment rate of over 90%, proving that emotional design is a powerful driver for brand affinity and commercial conversion.
Membra Turmae: Du Qingyu
Dong Xiuxiu
Liu Jiaqi
Shen Fangyuan
Agnitiones Imaginum: Piggy Express