Altavita Designatio Identitatis Visualis ab Roozbeh Mashhadizadeh

Opus Altavita Designatio Identitatis Visualis a designatore Roozbeh Mashhadizadeh est victor maxime honoratus praemii praestigiosissimi 2026 Praemium A' Design Award Ferreum in Categoria Certaminis Graphica.

FerrumGraphica· 2026

Altavita Designatio Identitatis Visualis

a Roozbeh Mashhadizadeh

Cliens: Altavita

Victor praemii Praemium A' Design Award Ferreum in Categoria Graphica

6,133

Victor Praemii Verificatus

Verifica Statum Praemii pro #173445

Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Altavita Designatio Identitatis Visualis

Altavita identitas visualis est, societati architecturae interioris et armariorum ad mensuram confectorum designata. Architectonica cogitatione inspirata, insigne in structura geometrica isometrica aedificatur, quae spatium, domum, et aditus significat sine imaginibus litteralibus innisa. Systema identitatis perspicuitatem, structuram, et simplicitatem coniungit, sermonem visualem distinctum creans qui constanter in scriptoriis instrumentis, involucris, et communicationibus notae adhiberi potest.

Agnitio

De Praemium A' Design Award Ferreum

Altavita Designatio Identitatis Visualis victor est Praemii A' Design Award Ferreum, honoris amplissimi formis bonis dati, quae postulatis professionalibus et industrialibus ab creationibus bene formatis exspectatis satisfaciunt. Victores Ferrei magnam peritiam, altam specializationem, intellectum periti et facultatem creandi auctorum suorum ostendunt. Exspectatur Altavita Designatio Identitatis Visualis creationem multum aestimatam, admiratam et carissimam, practicam et novam fore. Haec forma Ferreo victa optimas industriae consuetudines integrat et proprietates technicas idoneas, cum scientia et talento coniunctas, habet. Altavita Designatio Identitatis Visualis ob diligentiam suam honoratur et ad vitae qualitatem emendandam formatum est, ut mundum meliorem reddere iuvet.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: The Altavita Visual Branding project explores the use of architectural logic in graphic design. The logo is constructed with an isometric geometric form that symbolizes transition and invitation. The design reflects architectural depth while preserving clarity and simplicity. The vertical composition emphasizes order and proportion, while the red, black and gray palette communicates strength, precision and neutrality. The identity system extends across stationery, packaging and digital media, ensuring consistency and recognition.
Dimensiones et Involucrum: Delivered as vector files in AI, PDF and EPS formats in both RGB and CMYK. The logo was designed on a scalable 1:1 square grid. Print applications include A4 letterhead 210 x 297 mm, business cards 90 x 55 mm, envelopes 110 x 220 mm, and notepads 148 x 210 mm. The modular system ensures reliable use across different scales and materials.
Notulae: Brand Identity, Minimal Logo, Geometric Design, Custom Typography, Interior Design Branding, Creative Direction, Clean Layout
Technologia Productionis: The design was developed through hand drawn sketches and refined digitally in Adobe Illustrator as vector artwork. Materials were produced mainly by offset and digital printing, using spot colors red and black together with CMYK applications. Deliverables included letterheads, envelopes, folders, notepads, cards, calendars, and a custom portfolio box. The process emphasized scalability and adaptability across formats.
Provocatio Designandi: The research was exploratory, aiming to link architecture with branding. Methods included client briefing sessions, custom questionnaires to gather expectations and preferences, and analysis of isometric forms and competitors. Tools included sketching and digital modeling. The result was a premium identity aligned with the client vision and grounded in architectural depth.
Investigatio: The research was exploratory, aiming to link architecture with branding. Methods included client briefing sessions, a custom questionnaire to gather expectations and preferences, and analysis of isometric forms and competitors. Tools included sketching and digital modeling. The result was a spatial, premium identity aligned with the client’s vision
Inspiratio: The project is inspired by architectural construction drawings and the isometric perspective, which create a sense of transition, movement and invitation. The aim was to translate structural precision into a minimal and timeless visual identity.
Duratio Operis: The project started in June 2022 in Tehran and was completed in three weeks. All stages of the process, including concept development, client feedback, and final delivery, were carried out locally in Tehran.
Cursus Operationis: The identity interacts with users across printed and digital touchpoints, including letterheads, cards, packaging, and screens. The consistent vertical logo placement builds recognition and familiarity. The isometric structure captures attention, while the color and layout enhance clarity. The result is a trustworthy presence with a strong and minimal visual language.
Agnitiones Imaginum: Image #1: Designer Roozbeh Mashhadizadeh, Altavita Logo Design - Primary Version, 2022.
Image #2: Designer Roozbeh Mashhadizadeh, Stationery Set, Letterhead and Card, 2022.
Image #3: Designer Roozbeh Mashhadizadeh, Stationery Set, Envelope and Notepad, 2022.
Image #4: Photographer Roozbeh Mashhadi Zadeh, Folder and Products Catalogue, 2022.
Image #5: Designer Roozbeh Mashhadizadeh, Flyer and Digital Portfolio Pack, 2022.