The Netherlands Pavilion Pavillo Expositionis ab Tellart and RAU Architects

Opus The Netherlands Pavilion Pavillo Expositionis a designatore Tellart and RAU Architects est victor maxime honoratus praemii praestigiosissimi 2026 Praemium A' Design Award Platinum in Categoria Certaminis Eventum.

PlatinumEventum· 2026

The Netherlands Pavilion Pavillo Expositionis

a Tellart and RAU Architects

Cliens: Netherlands Enterprise Agency and AND B.V.

Victor praemii Praemium A' Design Award Platinum in Categoria Eventum

1,012,990

Victor Praemii Verificatus

Verifica Statum Praemii pro #174120

Visita Situm Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De The Netherlands Pavilion Pavillo Expositionis

Pavillo Nederlandiae est pavillo expositionis aedificatum pro Expositione Mundana MMXXV Osakae. Pavillo demonstrat mutationem historicam Nederlandiae ab aqua resistenda ad aquam ut sociam adhibendam in energia pura, adaptatione climatis et vita sustentabili. Quisque visitator Orbem accipit, sphaeram manualem quae iter dirigit et installationes interactivas excitat, inter quas pellicula tholi CCCLX graduum intelligentia artificiali generativa creata. Structura ad dissolutionem designata est, ut omnes partes post expositionem iterum adhiberi possint.

Agnitio

De Praemium A' Design Award Platinum

The Netherlands Pavilion Pavillo Expositionis victor est Praemii A' Design Award Platinum, honoris amplissimi formis vere eximiis, elegantibus et magnificis dati. Victores Platini miracula creationis sunt, testimonia finium ingenii inventivi, et industriam inaequabilem auctorum suorum ostendunt. Exspectatur has formas opera celeberrima fore, quae aetatis venustatem definiant, ad societatis salutem conferant et fines artis, scientiae, formandi et technologiae promoveant. The Netherlands Pavilion Pavillo Expositionis excellentiam transcendentem exhibet et utilibus proprietatibus mundum meliorem reddit. The Netherlands Pavilion Pavillo Expositionis opus est Praemio A' Design Award Platino victum, quod cupiditates excitat, animos incitat, delectat et magnum gaudium creat.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: The pavilion's uniqueness lies in its story-driven design. Every element from spatial layout to visitor interaction is crafted to immerse guests in a coherent narrative. Each visitor receives an Orb, a unique storytelling device that powers a range of interactive installations throughout the pavilion including The Main Show, the world’s first AI-generated 360° dome film. The architecture itself is also a part of the narrative and designed for disassembly, allowing all components to be reused after the exposition.
Dimensiones et Involucrum: Length 40m x Width 15.5m x Height 9.3 m (together with sphere 13.8m). Area:1.157m2.
Notulae: Immersive Experience, Interactive Installations, Common Ground, Netherlands Pavilion, Circular Building, Multisensory Storytelling, Experience Design, World Expo 2025
Technologia Productionis: Notable installations showcasing cutting-edge technology include the 360° dome film created entirely with generative AI. It explores the Netherlands’ deep connection to water, through conceptual visuals that would traditionally rely on CGI and VFX-intensive post-production. Designed with specific focal points to minimise motion sickness, the experience is enhanced by the Orbs, which synchronises via infrared to flash coordinated colours and patterns, adding a tactile layer to the immersion.
Provocatio Designandi: The biggest challenge was translating complex technical innovations into clear, engaging narratives for a broad audience. Balancing accuracy with accessibility required careful consideration. Internally, selecting cases that aligned with the Pavilion’s narrative and supported Netherlands-Japan political and economic relations was demanding. Externally, legal constraints, production feasibility, and limited public awareness of emerging technologies posed significant obstacles.
Investigatio: A core focus of the design research for the Netherlands Pavilion was to explore Dutch water-related innovations. The goal was to identify cutting-edge technologies with global significance particularly for Japan. Through extensive research and expert collaboration, data was collected via meetings, workshops and reviews. Using interviews, documentation, and prototyping, the research revealed top innovators and shaped ways to clearly communicate complex technology to a broad audience at Expo 2025.
Inspiratio: The Netherlands Pavilion is inspired by the nation’s historic shift from resisting water to embracing it as an ally in clean energy, climate adaptation, and sustainable living. This transformation forms the basis of a narrative that shows how innovation and collective action can shape a better future. At its heart is the concept of Common Ground, a mindset forged through centuries of Dutch water management. This spirit drives the design, seamlessly uniting both interior and exterior.
Duratio Operis: The project started in May 2023 in the Netherlands and completed in April 2025 in Osaka, and has been exhibited at the World Expo 2025 in Osaka from April 13th to October 13th.
Cursus Operationis: The Netherlands Pavilion offers an immersive journey powered by storytelling using interactive technology. Each visitor begins experience by activating the Orb at the Check-In Mirror. As they move through space, the Orb guides and responds to their presence. At the Pledge Station, visitors step into a circle to co-create a generative artwork of synchronised light and sound. This collective moment transforms the pavilion’s message into a shared, memorable call to action.
Patentes: Copyrights and IP of the Building belong to RAU Architects (2025).
Membra Turmae: The Ministry of Foreign Affairs of the Netherlands and the Netherlands Enterprise Agency (RVO)
Agnitiones Imaginum: Copyrights and IP of the Guest Experience and Media belong to Tellart. Main Image #1: Photographer Zhu Yumeng, Optional Image #1: Photographer Tellart, Optional Image #2: Photographer Zhu Yumeng, Optional Image #3: Photographer Tellart, Optional Image #4: Photographer Tellart.

Video Credits: Tellart