94Hilook Consilium Identitatis Corporativae ab Eason Liu and Elvis Ku

Opus 94Hilook Consilium Identitatis Corporativae a designatore Eason Liu and Elvis Ku est victor maxime honoratus praemii praestigiosissimi 2026 Praemium A' Design Award Aeneum in Categoria Certaminis Graphica.

AesGraphica· 2026

94Hilook Consilium Identitatis Corporativae

a Eason Liu and Elvis Ku

Cliens: DaDao International Brand Research & Design Institute

Victor praemii Praemium A' Design Award Aeneum in Categoria Graphica

8,173

Victor Praemii Verificatus

Verifica Statum Praemii pro #174826

Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De 94Hilook Consilium Identitatis Corporativae

94HiLook est systema identitatis corporativae creatum pro taberna hybrida quae macellum selectum, cauponam yakiniku et thermopolium caffeae coniungit. Insigne cornua tauri, caudam piscis et numerum 94 in unum fundit, ut delectum mercium e terra marique repraesentet. Colores rubri et nigri e lacca Iaponica inspirantur, cum aureo, caeruleo et cano claro coloribus adiuvantibus. Consilium ad spiritum artificum Mercatus Tsukiji Tokii refert. Regulae dispositionis modularis identitatem ad signa, involucra, frontem tabernae et media socialia applicant.

Agnitio

De Praemium A' Design Award Aeneum

94Hilook Consilium Identitatis Corporativae victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur 94Hilook Consilium Identitatis Corporativae rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. 94Hilook Consilium Identitatis Corporativae necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: The brand's core principles are "Freshness, Quality, Trendiness". CI Design focuses on the integrated application of cultural translation, incorporating the cultural atmosphere and artisan spirit of Tokyo's Tsukiji Market. The visual core combines bull horns and a fish tail with the numeral "94", symbolizing the brand's dedication to professional product selection and culinary craftsmanship, while the primary color scheme uses red and black inspired by Japanese lacquerware.
Dimensiones et Involucrum: This is a non-physical identity system comprising logo design, brand color palette, typography, and modular layout rules. It is applied across digital and physical channels, including storefront facade, signage, packaging, and social media.
Notulae: CIS Design, Logo Design, Dadao, Taiwan, 94HiLook
Technologia Productionis: The logo combines bull horns, a fish tail, and the number 94, symbolizing expertise in curating products from both land and sea. Inspired by traditional Japanese lacquerware, the red and black color scheme highlights meat in the supermarket and fire in the yakiniku area, creating both cultural depth and visual impact. Supporting colors such as gold, blue, and light gray add diversity and reflect the lively spirit of Tsukiji Market. The building facade takes cues from Japanese fabric door curtains, continuing the red and black palette.
Provocatio Designandi: Positioned as a community supermarket, the space encourages inclusivity through coffee gatherings, curated product displays, and yakiniku dining, fostering connections among diverse users. Digital menus reduce paper waste, and multilingual visuals improve access to information. The overall design merges modular visual identity with spatial planning to reflect the brand belief that good design supports sustainability. This system builds emotional ties with customers, promoting thoughtful choices in buying and eating, while supporting local brands and responsible food culture.
Investigatio: The brand is renamed as 94HiLook. In Chinese semantics, this name intuitively evokes fresh meat products and is also chosen considering the aesthetic balance of the font strokes. The design incorporates the owner's aspiration for the cultural experience of Tsukiji Market and translates the brand's meticulous, refined traits, corresponding to the artisan spirit, into visual vocabulary. This allows customers to personally participate in the journey of ingredients, from selection and preparation to enjoyment, and review their food choices through the experience.
Inspiratio: The founder of 94HiLook leveraged their professional chef background and years of experience in live streamed product selection to create a hybrid store combining Japanese yakiniku, a supermarket, and a coffee bar. The initial purpose of the brand refresh was to enhance the quality of the pickup store and transform it into a hybrid supermarket, restaurant operation. This was ultimately refined into an upscale curated supermarket combined with individual yakiniku and a coffee bar.
Duratio Operis: The project finished in 2025 in Taiwan.
Cursus Operationis: The modular identity system prioritizes clarity and a defined information hierarchy, ensuring effective communication. It integrates online and offline channels according to brand needs, enabling the team to operate efficiently using standardized guidelines. The rebrand to 94HiLook uses "94", which phonetically resembles meaning "just is" in Chinese, to directly convey the brand message. Geometric subsidiary patterns streamline promotional material production, using orderly aesthetics to balance vibrant product colors, enhancing marketing flexibility and efficiency.