Orla 55 Identitas Notae by Jesmynny Morais

Orla 55 Identitas Notae by Jesmynny Morais is a highly esteemed winner of the very prestigious 2026 Praemium A' Design Award Argenteum in Publicitas Competition Category.

ArgentumPublicitas· 2026

Orla 55 Identitas Notae

by Jesmynny Morais

Client: Dinamize Empreendimentos

Praemium A' Design Award Argenteum Winner in Publicitas Category

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Verified Award Winner

Verify Award Status for #176149

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Colors

The Design

About Orla 55 Identitas Notae

Nota Orla 55 arta cum societate architectonica cooperatione elaborata est, inspirationem a modernismo Brasiliensi annorum quinquagesimorum saeculi vicesimi trahens. Eius identitas visualis lineas puras, aequilibrium geometricum, et subtiles illius aetatis significationes complectitur, nexum manifestum inter aedificium, eius sermonem architectonicum, et ipsam notam creans. Haec ratio unita designationem cohaerentem et perennem praestat, quae et historiam et indolem hodiernam operis reddit.

The Recognition

About the Praemium A' Design Award Argenteum

Orla 55 Identitas Notae victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur Orla 55 Identitas Notae opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. Orla 55 Identitas Notae creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Orla 55 brand translates Brazilian modernist principles into a contemporary visual identity system based on geometry, proportion and typographic precision. The scalable design system ensures consistency across editorial, digital and architectural applications. The project contributed to a 25 percent increase in perceived market value and sales price per square meter through strategic brand positioning and visual coherence.
Dimensions & Packaging: Developed within ISO compliant digital workflows, the visual system is scalable and versatile, optimized for high resolution print production as well as digital applications. Font families and color codes were defined with precise parameters to maintain visual consistency across all brand touchpoints.
Tags: Brazilian modernism, coastal lifestyle, real estate branding, timeless design, visual identity, architectural integration, brand strategy, contemporary refinement, residential experience
Production Technology: The development of the brand identity followed a collaborative and iterative process, combining historical research, architectural references, and principles of modern design. Detailed design development ensured visual precision, while carefully selected typography and color palettes established a balanced and scalable system adaptable to multiple platforms and formats.
Design Challenge: The main challenge was interpreting Brazilian modernist architecture from the 1950s without creating a nostalgic identity. The project required translating historical principles into a contemporary visual language aligned with coastal lifestyle and architectural coherence. Balancing heritage and innovation while maintaining clarity, consistency and market relevance was essential to create a timeless and adaptable brand system.
Research: The project combines historical research, cultural analysis and strategic positioning to create a brand identity rooted in Brazilian modernism and adapted to the coastal context. As part of the Tropicos framework, the system integrates architectural references from the 1950s with contemporary design principles, resulting in a cohesive visual language that reinforces differentiation, perceived value and consistency across brand applications.
Inspiration: Inspired by Brazilian modernist architecture from the 1950s, Orla 55 was developed as part of the Tropicos conceptual framework created for coastal developments. The project combines architectural research, modernist principles and contemporary design methodology to create a coherent visual identity system aligned with architecture, cultural context and lifestyle, reinforcing consistency between brand language and built environment.
Project Duration: The project started in February 2024 in Itajai, Santa Catarina, and was finalized in February 2025. It is currently in the final stage of preparation for the official launch.
Operation Flow: Every brand touchpoint, from physical signage to digital platforms, was designed to provide a seamless and intuitive experience. The identity and aesthetic, aligned with the coastal lifestyle, ensure consistency, recognition, and a sense of belonging for residents and visitors. From sales materials to on site applications, Orla 55 extends the promise of design quality into a tangible and aspirational living experience.
Image Credits: Vídeo: Jesmynny Morais