Greentown Begonia Ornatus Interior Centri Expositionis by Serendipper

Greentown Begonia Ornatus Interior Centri Expositionis by Serendipper is a highly esteemed winner of the very prestigious 2026 Praemium A' Design Award Aeneum in Designatio Interior Competition Category.

AesInterior· 2026

Greentown Begonia Ornatus Interior Centri Expositionis

by Serendipper

Client: Serendipper

Praemium A' Design Award Aeneum Winner in Interior Category

6,480

Verified Award Winner

Verify Award Status for #177707

View at A' Design Award Press Release Award Badge

Colors

The Design

About Greentown Begonia Ornatus Interior Centri Expositionis

Greentown Begonia est ornatus interior centri expositionis in urbe Zhengzhou, in Sinis. Opus circa duo milia et quingentos metros quadratos complectitur. Argumentum est flos begoniae, inspiratum a figura historica regionis Guanhutun. Bractea nucis iuglandis tonum calidum praebet, dum vitrum politum, lapis et chalybs immaculatus cuprum imitans texturam addunt. Pavimentum marmoreum nigrum et album atmosphaeram antiquam sustinet. Rubrum begoniae, viride pavonis et aurum coloribus stratis componuntur. Zonae functionales areas ad artem exhibendam, spatia conventuum et areas spectandi comprehendunt.

The Recognition

About the Praemium A' Design Award Aeneum

Greentown Begonia Ornatus Interior Centri Expositionis victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Greentown Begonia Ornatus Interior Centri Expositionis rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Greentown Begonia Ornatus Interior Centri Expositionis necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Soft furnishings extend the story throughout the space. The theme of the bloom of begonia is further enriched and integrated, permeating the atmosphere with warmth and inclusivity, while the carefully selected materials create a luxurious visual experience.
Dimensions & Packaging: The project covers an area of approximately 2,500 square meters.
Tags: Crabapple Blossom, Luxury, Wood Veneer, Glazed Tile, Luxury Stone
Production Technology: The walnut veneer sets a warm tone, while materials such as glazed glass, luxury stone, and faux copper stainless steel emphasize the luxurious texture. Inside, the black and white marble flooring enhances the overall vintage atmosphere. The rich hues of begonia red, peacock green, and opulent gold harmonize within an inclusive ambiance, creating a multi layered, ceremonial feel that gives the space a refined and elegant character.
Design Challenge: During the early design phase, designers and technicians conducted multiple rounds of refinement and model adjustments, testing installation conditions based on site-specific circumstances. Notably, the monumental crabapple blossom installation ultimately achieved its desired effect through coordinated collaboration among all parties involved.
Research: Greentown Begonia Center blends modern design with classical elegance, reinterpreting the core principle of Shanghai style design: inclusive, innovative, and integrated.Drawing inspiration from a great historical figure from Guanhutun in Zhengzhou, the designer incorporated his favorite begonia flower into the design.
Inspiration: Drawing inspiration from the story of a revered figure from Zhengzhou Guantutun district, the designers incorporated his beloved crabapple blossoms into the design. By blending contemporary design with classical refinement, this project reinterprets the core essence of Shanghai design inclusivity and innovative fusion
Project Duration: This project is located in Zhengzhou, China, with design completion scheduled for March 2025.
Operation Flow: The purpose of interior soft furnishings design lies in unlocking greater spatial potential. Through the interplay of light and shadow reflections, the design crafts an enduringly elegant sensory experience. Within a serene yet understated ambiance, it meticulously balances the dimensions of functional zones, including cultural and creative art display areas, meeting spaces, and scenic viewing areas, endowing each space with a distinct sense of presence and privacy.
Team Members: Lei Dong, Liyuan Zhang, Qi Li