Mobility Future Within Reach Communicatio Notae Mercatoriae by Hayato Itakura

Mobility Future Within Reach Communicatio Notae Mercatoriae by Hayato Itakura is a highly esteemed winner of the very prestigious 2026 Praemium A' Design Award Argenteum in Publicitas Competition Category.

ArgentumPublicitas· 2026

Mobility Future Within Reach Communicatio Notae Mercatoriae

by Hayato Itakura

Client: tacto Inc.

Praemium A' Design Award Argenteum Winner in Publicitas Category

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Verified Award Winner

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Colors

The Design

About Mobility Future Within Reach Communicatio Notae Mercatoriae

Mobilitas Futura Intra Manus est programma communicationis notae mercatoriae creatum pro eventu itinerante educativo de mobilitate futura. Pars praecipua est diorama magnum e charta undulata subtili (Fine Flute) factum, altitudine 1030 mm, latitudine 1456 mm et profunditate 500 mm. Singulae partes radio laser sectae et deinde manu compositae sunt. Machinamenta interactiva efficiunt ut vehicula moveantur, aedificia luceant et urbs per lucem, sonum motumque respondeat. Materia quae denuo adhiberi potest argumentum sustinendae naturae fulcit et pueros adiuvat ut mobilitatem futuram per ludum imaginentur.

The Recognition

About the Praemium A' Design Award Argenteum

Mobility Future Within Reach Communicatio Notae Mercatoriae victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur Mobility Future Within Reach Communicatio Notae Mercatoriae opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. Mobility Future Within Reach Communicatio Notae Mercatoriae creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Beyond integrating analog and digital, the most distinctive element was the flight-experience diorama. Tacto has used Fine Flute cardboard material, combining durability with rich color and beauty. Familiar to children, it embodied overall concept, a future within reach, while its high recyclability reinforced sustainability as a core lens for imagining future mobility.
Dimensions & Packaging: Diorama
H1,030mm W1,456mm D500mm
Tags: Integrated Creative, VI, Diorama, Web, Graphic Design
Production Technology: Tacto has chose Fine Flute cardboard to balance familiarity and sustainability, while ensuring the durability required for a five venue touring program.
For the B0-scale diorama, each part was laser cut and then fully assembled by hand, which resulting in a piece that combines high craft quality with a warm, tactile presence.
Inspiration: For an educational program where children create ideas for future mobility, we needed a hook that would make the future feel personal and within reach.
Our inspiration came from pop-up books, which familiar to children and rich with depth, motion, and the beauty of paper. By integrating that sense of wonder with the theme of living in harmony with the environment, we shaped a learning experience that invites children to imagine the future through play and exploration.
Project Duration: The program launched at the Japan Mobility Show in Tokyo in October 2025, then toured as an educational program: Nagoya and Osaka in November, Fukuoka in December, and Hokkaido in January 2026.
Operation Flow: When future mobility flies over the city and solves real-world challenges, the city comes alive.To help children feel that “my actions changed the city,” tacto has embedded multiple interactive mechanisms into the diorama. Vehicles start moving, buildings light up, and the city speaks back. Through sensory feedback such as light, sound, and motion. tacto has designed an experience where imagination becomes tangible and impact feels real.
Team Members: Hayato Itakura
Ayaka Mita
Haruna Komatsu
Yuko Kizawa
Ai Kudo
moi.
Takeshi Wakasa
NCollective Inc.
Image Credits: Masato Ishibashi / Photography
moi. / Illustration