Agave De Ray Identitas Inscriptionis ab Bojun Tan

Opus Agave De Ray Identitas Inscriptionis a designatore Bojun Tan est victor maxime honoratus praemii praestigiosissimi 2026 Praemium A' Design Award Aeneum in Categoria Certaminis Graphica.

AesGraphica· 2026

Agave De Ray Identitas Inscriptionis

a Bojun Tan

Cliens: Agave De Ray

Victor praemii Praemium A' Design Award Aeneum in Categoria Graphica

6,565

Victor Praemii Verificatus

Verifica Statum Praemii pro #181084

Visita Situm Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Agave De Ray Identitas Inscriptionis

Agave De Ray architecturam inscriptionis expolitam praebet pro mercatore mezcalis Pechini sito, hereditatem Oaxacanam cum hospitalitate urbana coniungens. Inceptum identitate accommodabili utitur, ubi ingredientia tamquam spiritus vigiles personantur, picturam iocosam cum systemate typographico severo miscens. Texturas artificiosas cum palette terrena subdued aequando, consilium normam visualem subtilem pro spiritibus exquisitis constituit, asperitatem maiorum in audientiam electam modernam transferens.

Agnitio

De Praemium A' Design Award Aeneum

Agave De Ray Identitas Inscriptionis victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Agave De Ray Identitas Inscriptionis rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Agave De Ray Identitas Inscriptionis necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: Agave de Ray is a mezcal dealer and bar based in Beijing. The project develops a brand architecture that bridges the raw, ancestral character of oaxacan mezcal production with the speakeasy drinking culture of beijing. Anchored by an adaptive visual identity, the system translates traditional agave-related elements into a family of quirky personified spirits. The overall brand identity aims to establish a new model of high-end boutique spirits within an urban drinking context
Dimensiones et Involucrum: The brand identity is developed as a scalable digital system. Core assets are produced in vector formats (AI, SVG, EPS) and raster outputs (PNG, JPG) for web and print use. A modular 8-column grid grid system and defined clear-space rules ensure consistency across formats. Typography uses Cortese font family with structured hierarchy. Color specifications include RGB, CMYK, and Hex values for cross-media reproduction.
Notulae: Adaptive Logo, Changing Logos, Catering, Drinks, Mexican, Characters
Technologia Productionis: To maintain the brand’s Ancestral Grit, I utilized a digital linocut technique to create a high-contrast, tactile aesthetic that mimics traditional woodblock printing. The Adaptive Logo System was engineered for scalability across high-end catering touchpoints, from letterpress coasters on 600gsm cotton stock to copper-foiled bottle labels. The methodology centered on "Visual Governance"–balancing the quirky character illustrations with a rigid, minimalist typographic grid to ensure the brand felt both artisanal and elite.
Provocatio Designandi: The primary challenge was achieving a fine balance between "playful quirk" and "high-end prestige." Internally, I had to balance the owner’s personal namesake with the historical weight of Oaxacan tradition. Externally, the obstacle was avoiding "craft-kitsch" while maintaining artisanal authenticity for the Beijing luxury market. I overcame this by engineering an adaptive logo system that shifts with the spirit, using a rigid minimalist grid to anchor the fluid, hand-drawn characters.
Investigatio: This visual research analyzed the tension between traditional heritage and a luxury market of young drinking culture. Using comparative analysis and mood mapping, I identified a gap between traditional kitsch and luxury. By studying urban drinking rituals and premium spirit packaging, I developed an adaptive identity system, resulting in a series of motif that humanizes the product while maintaining elite status.
Inspiratio: Driven by the brand's namesake, the owner, the design personified the agave as a watchful spirit by adding eyes to each element, infusing the identity with a personal, mischievous soul. The research focused on the tension between Oaxacan ancestral grit and Beijing's urban refinement. An adaptive logo system was made to shift with the product line, using a linocut aesthetic and a muted palette to ground the quirky characters in a high end, boutique dealer context.
Duratio Operis: The project started in January 2023 and finished in January 2026, and was soft-launched online since 2023.
Cursus Operationis: The brand operates through a "living" visual system where the agave spirits adapt to the user’s journey. At a tasting, the interaction begins with tactile, raw-textured invitations, leading to bottles where the "watchful" characters shift based on the specific spirit. This personification creates an emotional dialogue, making the complex heritage of Mezcal approachable yet elite. By balancing playful characters with rigid, premium materials, the design delivers a more memorable, intuitive, and culturally resonant ritual.